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studio kiwa presents LIVE | New Hope Club

Setlist:
“Love Again” (00:10)
“Medicine” (03:53)
“Permission” (06:57)

New Hope Club | Nowadays, terms such as idol, girl group, boy
band no longer suggest any stereotypes or prejudice. “We don’t
need permission to love(Permission)” The recent boy band craze
which hit the international music industry by storm, proves the
fact that listeners these days do not look down upon these terms
which define many ‘younger, mainstream’ artists. Actually, in a
world where sincere adoration is rarely to be seen, boy bands
which boast a secure fan base hold a special place in the
industry – ‘New Hope Club’ is a good example of a band which
truly deserves such fandom.

Sometimes, the process of finding an answer to a question tends
to be more enlightening than the actual answer itself. By looking
at New Hope Club working together and finally agreeing upon
the same conclusion, it was easy to guess how familiar the
members were with each other. Since their debut 4 years ago,
the band has consistently focused on building a tight relationship
not only amongst themselves but also with the fans – of course,
making music was always at the core of this entire process. The
band beamed with pride while jokingly stating how “New Hope
Club is so much more than anyone’s everyday pop band”,
therefore “everyone should have a go at listening to the music
before putting a label on it”. ‘I don't need no medicine(Medicine)’
What defines the band is actually, just ‘hard work over time’. As
seen on their YouTube channel which contains over 100
uploads, New Hope Club is known to make covers even while
working on their EP. Members cover whatever music they like –
everything from contemporary indie to The Beatles, regardless
of any genre or style.

So how does New Hope Club define good music? For Blake,
“Good music is good music”. George adds that “Good music is
when you can feel the artist giving his best for the song”. Reece
nods and shouts, “Subjective!”. For them, good music is what’s
ultimately loved by the band and of course, the fans. This is why
they numerously work on perfecting their harmony, give their all
for each performance, and cover songs by other artists to
expand their musical spectrum. Such effort built New Hope Club
their own identity, while increasing their value as a band. As the
band matures by respecting opinions of their own as well as
others, “tell me you can feel that love feel that love again(Love
again)” listeners join in by responding to such sincerity. To finish
off, we’d also like to add some ‘subjective’ love for the band –
best of luck for the rest of the world tour, and thank you again for
visiting kiwa!

Listen to more music by New Hope Club at:
- Love Again: UniversalMusicKorea.lnk.to/LoveAgain
- Medicine: UniversalMusicKorea.lnk.to/Medicine
- Permission: UniversalMusicKorea.lnk.to/Permission

This video was filmed at ‘Namsangol Hanok Village’.
URL: www.hanokmaeul.or.kr/

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