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Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014
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91,707 Views • May 31, 2018 • Click to toggle off description
In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design.

He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers.

For more incredible product talks from #mtpcon, ProductTank, and #mtpcon Digital, check out our website and blog www.mindtheproduct.com/
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Views : 91,707
Genre: People & Blogs
Date of upload: May 31, 2018 ^^


Rating : 4.868 (40/1,171 LTDR)
RYD date created : 2022-03-11T06:53:41.250954Z
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YouTube Comments - 22 Comments

Top Comments of this video!! :3

@gestaoti4u508

2 years ago

Very helpful! Thanks!!!

1 |

@k.6072

3 years ago

The music industry needs a value proposition. They tell us what to love. They do not give us what want to hear. We experience bad radio all the time due to this. They will play the same song over and over again until it is all you know and then you lie to yourself by saying you like it and then pick them as a winner in the music awards. There is no genuine value in the music industry. And then these poor celebrities actually believe people like the trash they put out. No, it is just like junk food, if you are starving and all that is available at the time is what is there then you will swallow it to get you through the moment, but then it has negative effects on you in the later.

8 |

@keneiloeshuping9961

3 years ago

amazing! been struggling with value propositions for a while now

3 |

@nitishghai485

4 years ago

Brilliant!! Keep posting.

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@jacoboyugi9722

1 year ago

I enjoy using business model canvas

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@MansourNGOM-fy5qb

9 months ago

Amazing§ very helpful

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@mesutozturk8089

2 years ago

Change only happens when we do things.

2 |

@CynsationalGreens

3 years ago

This was very helpful! Thanks

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@sunatray

2 years ago

Is it possible to get the slideshow of this session from somewhere?

1 |

@Pinoy2500

3 years ago

Summary of the video: business tools are important - Got it!

2 |

@drajapaksa

3 years ago

The screen is not showing... couldn't see whats in the slide :(

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@JKhalaf

4 years ago

God that animation parody at 10:30 was EXACTLY like me :( I suck at sales.

3 |

@methodlab07

2 years ago

Too many ads makes it frustrating to watch

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@k.6072

3 years ago

Blah Blah Blah got a lot of people A's on the college paper.. Lmbooo.

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@YugalJindle

3 years ago

Great talk. Cringe everytime he pretends :/

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@peacemiska4265

3 years ago

Tesla is not the safest car in the world wtf is this guy smoking

2 |

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