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Artists on Instagram: Don't Make This Mistake
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185,522 Views • Mar 22, 2023 • Click to toggle off description
With ¼ million followers on Instagram, my experience on this platform as a fine artist has been an emotional roller coaster over the years, and in this video I ask myself: is the effort really worth the reward?

Website: www.brookecormier.com/
www.instagram.com/brookecormier/
www.facebook.com/bcormierart
www.tiktok.com/@b.cormier

Gear I use!
Sony A7C Camera: geni.us/IfRN
Sigma 24-70mm f2.8 Lens: geni.us/QZYl9
Variable ND Filter: geni.us/5nV4s7
Tiffen Black Pro Mist ¼ Filter: geni.us/ZQRq
Tripod: geni.us/SR0ok
- Audio -
Multitrack Recorder: geni.us/yFMnjaC
Studio Mic: geni.us/Hzwf8D3
Vlogging Mic: geni.us/J159a
Boom Mic Stand: geni.us/t0fWeNA
- Lighting -
Aputure LS C120d II Light: geni.us/OEFD
Aputure Light Dome Mini II: geni.us/T6W3WU
Light stand: geni.us/GXaHgP1
- Music -
My beautiful voice
Background Music: share.epidemicsound.com/orkpq8

Disclosure: Some of the links above are affiliate links. This means that, at zero cost to you, I will earn an affiliate commission if you click through the link and finalize a purchase.
Metadata And Engagement

Views : 185,522
Genre: People & Blogs
Date of upload: Mar 22, 2023 ^^


Rating : 4.915 (274/12,650 LTDR)
RYD date created : 2024-05-14T17:10:28.608707Z
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YouTube Comments - 937 Comments

Top Comments of this video!! :3

@stephanie.kilgast

8 months ago

Pro artist here: you have to view instagram as a portfolio now. Don't expect likes or engagements ('cause you're going to be disappointed), disengage emotionally from the chase of popularity and focus on your work. Accept that your followers are going to drop (I used to be 215K, now 198K) (lol) And yeah, focus on the work, always. It's good for you and your career.

554 |

@winterwolfofficial

7 months ago

😅Casually stating: "posting four times a day" and here I am like: "It takes me four days to even finish a single piece for one post." 💀

287 |

@constantinosglam

1 year ago

IMPORTANT note from an Artist to an Artist: I felt the social media burnout, my Art life was 5% art and 95% "business" (doing social media, scheduling, making content). I posted on my blog/reddit that I will be taking a break for a few months because I NEED to create stress free without deadlines or the pressure of always doing things on camera and always posting... I even said to my followers "listen, it is impossible to continue in real time, I will take 6 months off, make stuff, schedule them so you have content for 6 months while Im offline creating"... I was expecting to lose half my engagement. WRONG! The amount of people who were HAPPY and said stuff along the line "Finally we see someone taking care of their mental health and being an artist without being a social media persona" and they continued with comments along the lines of "We'd rather miss you for a while and know that more of your work will come back than have you burnt out and lose your work forever". Overall, people DO prefer a mentally healthy artist who puts out art once in a while rather than a content-pumping anxious mess xD Normalise doing art while none is watching. Normalise for artists to be artists and not marketing agencies.

715 |

@gordonsellenartist174

8 months ago

This is sooo right on. I only have 485 followers on Insta, BUT my work sells regularly and I get to spend all my time in the studio. I rarely post more than twice a week. I have seen your work Brooke and it's brilliant. You don't have to advertise at all. The collectors will find you. Regards.

186 |

@amandadoss9280

1 year ago

I'm so glad you did a video about this! IG has changed drastically and it's not going back. After spending a few years as a corporate publicist, I just hate social media altogether and I'm trying so hard to change my relationship with it now that I'm focusing solely on art. But really, there is only so much that we can control on social platforms. The algorithms are updated on a near weekly basis, and it's always meant to keep you sucked in and scrolling. I'm thinking of planning a content calendar so that I don't have to actually spend too much time on the platform because it really hypnotizes you within seconds. I'm so glad you decided to put some more effort into YT because I enjoy learning more about you, your processes, and your thoughts on art business and such. Keep it up Brooke, you're killing it! <3

364 |

@samuel-lungu

1 year ago

I've been at 130 follows for most two years now, and honest I'm not bothered by it. What bothers me the most is how to carry out all the ideas in my mind for people to actually relate too. This video was honestly helpful. I feel so encouraged.😊

125 |

@christopherwelch5568

6 months ago

Instagram… and all social media outlets… will not make your art career. They’re entertainment outlets with fickle fans. All of your energy and time will be spent on getting people to follow you that you will never ever have an authentic connection with through your work. You will neglect making real relationships in the real world. You will. I deleted all of my social media accounts and decided to live in the real world instead. My precious time on Earth is more valuable to me than the empty void of social media.

9 |

@BarbSotiArt

1 year ago

Everything you said in this video is absolutely true and thank you for specifically calling out the fact that numbers don’t equal money if it’s not the right people. I think a lot of us get caught up in the number not realizing it doesn’t really mean anything from an income perspective if those people aren’t passionate enough to buy your artwork. I’ve been a fan of your work for a while but continuing to stay for the candid content 🙂

112 |

@snowelle7

1 year ago

Very relatable story. I had a video go viral on instagram last year, and got over 50k new followers from it, which was neat, but at the end of the day, changed nothing. Unless your reels are monetized, instagram growth doesn't mean much anymore other than as a way to point people to where you can actually get monetary support from them if they truly want to support your art. The platform requires so much effort for so little payout if the goal is to supplement income. Most brands on there don't mesh well with what an artist is trying to do, and most artists don't want to take their focus away from their art to figure out how to incorporate a brand deal. Instagram has really let its artist community fall through the cracks in these ways, and turning to youtube is a good alternative where you do actually get paid for your efforts. Wishing you the best of luck on here!

30 |

@Katie-ce6xj

1 year ago

Hey Brooke, what a much needed video for a lot of us, fellow artists. I just reached 400 followers on my insta art page, and I'm so proud of myself. Last year, I wouldn't have felt that way. Like you, I was devoting every waking moment into trying to create content and post at least every day. I got burnt out and stopped painting for several months because I was exhausted, discouraged, and had a major artist block. I got back on instagram this year and decided that I didn't care about the numbers anymore, but I was going to use the art page as a sort of diary to chronical my growth as an artist. I'm actually looking into becoming an art vendor this fall as I like personal interaction over social media. You should be so proud of your accomplishments, and I love your new jewelry line.

39 |

@HeatherHall-zl2kn

7 months ago

This video just made my day. I have been so down about instagram and trying to do alllll the things and keep thinking none of it is worth it!! It’s making me depressed!! I’m so happy I found you, thank you for this!!

9 |

@ishik0r004

3 months ago

honestly a lot of artist accounts that I support and make me hyped when they post something, don't even post as frequently and I love their art a lot.

2 |

@maddymarlene

4 months ago

I feel this so much. I struggle to get ahead on instagram and it almost feels like the platform is working against me. It's refreshing to see a video like this and also read the comments. Although it can be a great tool, it also seems like people are starting to wake up to social media and the damage it can cause.

3 |

@joschnee

1 year ago

Thank you so much for being open about this whole theme. This encourages a lot to keep back on track with the thing that really matters: Putting our hearts into our art, not in the number of followers. Thanks a bunch! <3

5 |

@fredbowers5580

8 months ago

This was what I had suspected and needed to hear. Thank you for taking the time and honesty to create this video. 🙏

1 |

@CzarAlexis

2 days ago

Great video and reminder. It can get really easy to worry about social media numbers or even just sitting and watching videos all day, rather than working on your art to gain that experience and use the tips found on YouTube. Something I have to keep watch in my artist journey. I found your channel earlier today and you’ve gain another subscriber. Thanks for posting and wishing you continued success all the way from Texas.

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@aynath6343

1 year ago

I'm so thankful you came out with this video. I've been in this depressive funk for the past month because I went from 100k followers to 97k just in a few months and I have absolutely no idea what I'm doing wrong. Not only that, I've made 0 sales this week and it's honestly taken a toll on my mental health and making me rethink what I'm doing with my life lol. Thank you for coming out with this video because now I know I'm not alone and I don't need to be posting 4 times a week and make a buttload of reels.

26 |

@rowancarey4803

1 year ago

I relate a lot to this video. I have no more sales from instagram when I had 3k followers than I do now with 30k. I’ve also had a bunch of follower bumps from silly reels that have nothing to do with my art, therefore bringing in a bunch of followers that aren’t there for my work. Reels have been great for my following, but have also made that following pretty shallow.

44 |

@serenabottura4524

3 weeks ago

This is exactly what I needed ! Thank you! ❤️ Also, I love your humor :)

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@solgast

8 months ago

From the good laughs, the art, the vibes. Priceless. Looking forward for more epic creations Brooke.

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