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168,902 Views • Mar 15, 2024 • Click to toggle off description
Remember BeReal? Back in 2022, BeReal took the world by storm as the anti-social media platform. Instead of encouraging filters and edited photos, BeReal encouraged users to take off-the-cuff pictures of their lives. While this was a novel concept though, the reality was that not many people actually cared about sharing their normal lives. It wasn’t until some TikTokers figured out how to make it into a viral trend that BeReal really started to gain some momentum. But, as soon as that TikTok trend started fading away, so did BeReal. In fact, interest in BeReal is down 82% from its peak and it doesn’t look like interest will be recovering anytime soon. To make things worse, BeReal currently has no way to monetize users at all, meaning that they’re completely dependent on VC funding. This video explains the rise and fall of BeReal and why the anti-social media platform is having a hard time sticking around.

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Timestamps:
0:00 - The State Of BeReal
1:04 - In The Shadows
4:22 - Going Viral
7:23 - Fading From Relavance
9:38 - Being Real

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Metadata And Engagement

Views : 168,902
Genre: Science & Technology
Date of upload: Mar 15, 2024 ^^


Rating : 4.976 (38/6,280 LTDR)
RYD date created : 2024-05-16T15:48:02.17199Z
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YouTube Comments - 328 Comments

Top Comments of this video!! :3

@mikezamos

2 months ago

No one actually wants to be real. Most people have boring lives and that's something they want to hide, not show.

2K |

@tigib

1 month ago

I actually am still using bereal,, it became sort of my daily diary. Best feature is their memories

724 |

@boyonmars

2 months ago

be real was just minimalist snapchat. wouldve been better with chat options, wouldve been cute to have an app solely focused on one on one interactions

969 |

@ramsankotiev6612

2 months ago

Telling social media to be real is like telling politics to be honest, or people to have common sense... Lack of interest is basically guaranteed 😅

296 |

@gauravbathija6783

2 months ago

BeReal was ALWAYS destined for failure. The entire model for any social media app is more screen time on the platform equals more ads shown to customers. Simple as that. BeReal was doing the complete opposite of that. Also, over 90 percent of social media users are lurkers. They never post anything, just scroll through the content. On BeReal you couldn't do that so the app literally cut its target audience by 90 percent right there. The founder probably already knew all of that, but that juicy VC money is too enticing to let facts like this getting in the way.

499 |

@vikitoth5902

1 month ago

i think the whole random notification backfired, because since downloading bereal, people were having their phones on them every moment of the day to make sure they dont miss the notification, which often was buggy and didnt make a sound or didnt appear. it put so much pressure on you, to always have your phone with you. thats why i started disliking it.

129 |

@GeekNerdNoir

2 months ago

The real problem with BeReal (No pun intended) was the forced interaction with the app. The app would notify the user everyday to take a picture and show what they were doing in RL. A lot of people, me included, hated that.

382 |

@ImMamba

2 months ago

i find myself using bereal the only one using it 'properly' by posting me on my own wasting my 20s lonely at my desk everyday but everyone else flexing their lives 0,0 so i stopped posting

114 |

@ruiqi22

2 months ago

The biggest problem with BeReal is that it’s not very fun bc ppls’ lives generally look the same from week to week. People also started posting the same reaction pics to everything just to make sure they’d reacted to all of their friends and some ppl would just take photos of the dark or blank walls or objects. It devolved into performative liking and the same old content.

83 |

@KingIsulgard

2 months ago

I honestly think ALL social media platforms are dying. The fun-aspect of it is dead. It used to be whimsical and silly. Then it became corporate and heavily advertised, making it way too serious for what it was intended to be. It has been ages since I've opened any of my socials. It doesn't even show my actual friends anymore, just some random advertised shit.

101 |

@96ethanh

1 month ago

BeReal wasn't for social media addicts. It was for a quick update of your social circle's days, to share each other's experiences. The problem? Almost everyone is an addict, and this was like the bar cutting off an alcoholic after 3 drinks.

17 |

@thatflutterdev

2 months ago

I use BeReal on a daily basis and I can say for definite people don't talk about it as much

147 |

@sharklover

1 month ago

im the only one i know who still uses bereal every day, I kinda like looking back on my memories even if nobody else sees them anymore

15 |

@bigbanknewyork3655

2 months ago

It's a feature, not a platform.

160 |

@user-ei7ed6zy9k

1 month ago

I still use bereal to this day. there's quirky features like streaks. but they're clutching their pearls by adding celebrities now

12 |

@TheDreRock

1 month ago

I’m always very surprised to hear bereal is falling off. Most ppl I know irl that ever used it still do pretty regularly, but online I can see that its general popularity/reputation and usage is way worse. Super interested to see how apps like bereal or lapse will do in the next few years

22 |

@roar

1 month ago

So in short, it just became a trend

27 |

@dhikshith12

2 months ago

be real was fun while it lasted, tho it gives a good signal to the market, that people really want new social companies to exist and bring something new, social is back baby....

70 |

@1maxounet1

1 month ago

I loooove bereal! Love to see what my friends are up to even if it’s “boring”. I also love how it forces you to document every day! I read the comments and I disagree with so many of them lol. Regular Social media is so overwhelming to me so something simple like bereal is perfeeeeeect ! I love that it also has a “stop” to the scrolling, it’s not infinite like with the other apps.. I do wish they brought discovery back but with more local ppl

10 |

@mansamunsa9936

2 months ago

Why is mark zuckerbeck on the thumbnail

48 |

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