Elton John celebrates the global launch of Elton John Eyewear through Elton John Pops Up! at the Bicester Collection. Alongside the collection of opticals and sunglasses, each designed by Elton himself, the pop-ups will include music products including LPs, boxsets and albums spanning Elton’s unparalleled career, museum-worthy memorabilia, highly-collectible signed merchandise, unique artworks, rare photography and one-off, limited-edition pieces. The pop-ups tell the story of his life and legacy, providing a once-in-a-lifetime opportunity for fans to immerse themselves in Elton’s world.

Elton John Pops Up! will be at the following Bicester Collection locations for a limited time.

Kildare Village (Dublin) 21 March — 3 May
Bicester Village (London) 4 April — 1 May
Ingolstadt Village (Munich) 14 April — 6 May
Wertheim Village (Frankfurt) 2 May — 30 May
La Roca Village (Barcelona) 11 May — 4 June
Maasmechelen Village (Brussels/Antwerp/Cologne) 13 May — 29 May
La Vallée Village (Paris) 14 June — 5 July
Bicester Village (London)15 June — July 15

And when you shop, you help. 10% of all sales* from the pop-up will be donated to the Elton John AIDS Foundation to help end the stigma that stands in our way of an AIDS-free future. (*exclusions apply)

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