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2,120,203 Views • Jul 28, 2020 • Click to toggle off description
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You founded a company that manufactures meatless burgers that are sold in stores worldwide. But you’ve recently received awful news: three people in one city died after eating your burgers. A criminal has injected poison into your product! The deaths are headline news and sales have plummeted. How do you deal with the crisis? George Siedel and Christine Ladwig explore the different strategies of this ethical dilemma.
Lesson by George Siedel and Christine Ladwig, directed by Patrick Smith.
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Views : 2,120,203
Genre: Education
Date of upload: Jul 28, 2020 ^^
Rating : 4.927 (1,081/58,370 LTDR)
RYD date created : 2022-04-09T08:54:02.228563Z
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YouTube Comments - 2,486 Comments
Top Comments of this video!! :3
Method 4 The most wrong one:
You poison the burgers of your rivals so it doesn't seem that only your burgers are affected
13K |
The title: The burger murders
My intelligent brain: uh oh burgers have been murdered
10K |
Oh, so that's why "DO NOT USE IF SEAL IS BROKEN" is a thing.
5.8K |
"3 people died from eating burger" that's a normal day in america my friend
4.4K |
I swear Ted-Ed would make the best edu-thriller series; this is absolutely one of the best produced videos I’ve seen.
7.5K |
I demand a part two to this. It’s so fascinating!!
2.2K |
Option 4:
Find the antidote to the poison and sell it with your burgers as a free drink with 10 different flavors.
3.3K |
Johnson and Johnson was definitely not in the same situation as what we were given. Due to the fact that it sold multiple kinds of goods, if it withdrew all the bottles it increased customer trust and support and they bought other products in larger quantities. Also the company's size was massive and definitely had the money to rebuild from the start
1.4K |
I think it would pointless to pull them worldwide. The killer could only go so far. Country wide would make more sense
6.7K |
“As with all ethical dilemmas, this has no right or wrong answer.” Yeah not according to my business ethics class 🤣
3.4K |
"This has no wrong answers"
The do nothing option: heavy breathing
721 |
“Was this good ethics or good marketing?”
Why not both?
464 |
To be honest, I feel like the answer to this question depends on how successful the company is. If it were as large of an enterprise as Johnson and Johnson, I think that we could potentially take the hit and take the burgers off the shelves worldwide until the killer(s, we don't know if they're working with an organization) are caught. If not, we should only recall them city-wide.
514 |
It's always easier to make more ethical decisions with imaginary costs.
1.1K |
There's however one more crucial thing to consider: We don't know anything about the killer's motives. Especially we don't know whether she will really stop or just choose another brand instead.
918 |
Ted Ed’s animations never disappoints me.
93 |
I'd choose to remove products from the impacted city, to reduce risk while maintaining sales and profits from unaffected regions.
888 |
Anyone find it ironic the they are called (STEAK🥩) HOLDERS/stakeholders in a meatless company?
1.5K |
This new season of Bob's Burgers looks great!
45 |
@TEDEd
3 years ago
Would you sacrifice 1 person to save 5? Unpack this famous ethical dilemma with our video on the trolley problem: bit.ly/TEDEdTrolley Or learn how the efforts of one scientist at the FDA prevented a national health crisis: bit.ly/FrancesKelsey
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