You’ve come across Thematic Analysis in qualitative research according to Braun and Clarke (2006) and are wondering what this method is all about?

No problem.

In this video, you will learn:

-the 6 steps of Thematic Analysis according to Braun and Clarke.
-the different types of Thematic Analysis you can do.
-the difference between Thematic Analysis and qualitative content analysis.
-the types of research projects for which Thematic Analysis is particularly well-suited.

By the end of this video, you won’t just have added another qualitative method to your toolkit, but you’ll also know when to best employ each one.

📚 Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.

📚 Braun, V., & Clarke, V. (2021). Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches. Counselling and Psychotherapy Research, 21(1), 37-47.

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00:00 Intro
00:34 What is thematic analysis?
02:40 What is a theme?
03:14 #1 Familiarize yourself with the data
04:16 #2 Generate initial codes
06:28 #3 Generate your first themes
07:40 #4 Review your themes
08:54 #5 Define and name your themes
09:20 #6 Write down your findings
10:20 Thematic analysis vs. content analysis

Thematic analysis is one of the most popular qualitative research methods out there. Since Braun and Clarke published their paper "Using Thematic Analysis in Psychology" in 2006, it has been cited over 150,000 times. Therefore, the method has gained recognition far beyond the realms of psychology and is used across various disciplines.

The reasons for the popularity of thematic analysis are manifold.

Unlike Grounded Theory, it represents a specific method rather than a methodological approach. This means that there are concrete steps for its execution that have been clearly and explicitly defined.

Moreover, thematic analysis still offers a certain flexibility, which is essential for qualitative approaches.

The method has evolved very little since 2006, meaning the guidelines by Braun and Clarke are still highly relevant.

However, since then, the duo has distinguished between three different kinds of thematic analysis. This differentiation arose because the method was sometimes interpreted in ways different from what they originally intended.

This video is about:

thematic analysis in qualitative research, thematic analysis braun clarke, thematic analysis vs. content analysis

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