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Why do some artists become famous? | Albert-László Barabási
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702,522 Views • May 23, 2023 • Click to toggle off description
This interview is an episode from @The-Well, our publication about ideas that inspire a life well-lived, created with the @JohnTempletonFoundation.

Subscribe to The Well on YouTube ► bit.ly/thewell-youtube
Watch Albert-László Barabási’s next interview ►    • Finding the world’s next “hidden geni...  

Success in the art world can mean different things to different artists. While some artists work solely for the pleasure of producing art, others seek external recognition, such as being shown in prestigious galleries or museums, and selling their craft. The latter — profitability, recognition, demand — is how success is traditionally defined in the field.

But out of all the emerging artists across the world, only a select few will make it to international recognition in their careers. Network physicist Albert-László Barabási believes he can predict who it’s going to be. And he doesn’t even need to look at the artist’s artwork. While talent is essential for an artist's success, understanding the networks in which their work is embedded is perhaps even more important.

Access to these networks is determined by complex dependencies, with gatekeepers, such as institutions and galleries, playing a crucial role in an artist's access to the market. Through mapping out these networks, Barabási has been able to predict artistic success with impressive accuracy. With an acute understanding of the various institutions and galleries that routinely lead to the center of the network, an artist can increase their chances of success and longevity in the art world.

0:00 The key measures of success in art
0:48 Whose job is it to discover artists?
1:16 Mapping the value of art through network science
2:53 “Incredibly accurate” predictions
4:47 Talent matters
5:22 The challenge for young artists

Read the video transcript ► bigthink.com/the-well/the-science-of-success/?utm_…

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About Albert-László Barabási:
Albert-László Barabási is a network scientist, fascinated with a wide range of topics, from unveiling the structure of the brain and treating diseases using network medicine to the emergence of success in art and how science really works. His research has helped unveil the hidden order behind various complex systems using the quantitative tools of network science, a research field that he pioneered, and has led to the discovery of scale-free networks, helping explain the emergence of many natural, technological, and social networks.
Barabási is a Fellow of the American Physical Society. He is the author of The Formula (Little Brown), Network Science (Cambridge), Bursts (Dutton), and Linked (Penguin). He co-edited Network Medicine (Harvard, 2017) and The Structure and Dynamics of Networks (Princeton, 2005). His books have been translated into over twenty languages.

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Views : 702,522
Genre: Education
Date of upload: May 23, 2023 ^^


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YouTube Comments - 1,033 Comments

Top Comments of this video!! :3

@bigthink

11 months ago

What artists do you think should get more credit?

112 |

@niasearth

9 months ago

always honor the statement “it’s not what you know it’s who you know” but think deeper and acknowledge it’s truly “it’s not who you know it’s who knows YOU.” put yourself out there

350 |

@invox9490

11 months ago

As someone who as worked on a museum at the middle level for years, let me give you the answer: Someone who is already famous or is inside the art world needs to give you an entry. Without that, no matter how good or skilled you are, you will never get in or even be considered an "artist".

1K |

@wahnano

11 months ago

This is in every field in life. It’s not about what you know, it’s about who you know.

1.2K |

@trezenx

11 months ago

I am an artist. Professional, if that makes sense. The most successful artists I know spend maybe 20% of their time and effort actually doing art and 80% promoting it and getting to know the right people. It's not a secret to anyone - you also need to be a charming extroverted sales agent to make money off your art. Some luck may help, but with the existence of social media platforms you can do it on your own, if you do that part good enough. The bottom line is this: no matter how good or shitty your work is, there will always be a client for it. Always. Your job is to find that person, and for that you need exposure or status.

193 |

@valoriebroderick

11 months ago

So pretty much network with the right people and be talented.

54 |

@blinkinglightbeacon7704

11 months ago

I've known a few artists who became, not household names, but well known. The way they did it was by going to a fancy art school (where I also went) and becoming friends with the professors who connected them. They did this by being talented, smart, engaged, extremely hard-working (almost obsessive) and pretty much all of them were also kind people. I wish I were that kind of person but I'm not, therefore I languish in obscurity.

256 |

@funnytv-1631

11 months ago

In her poem, the Summer Day, Mary Oliver ends with these two lines: Tell me, what is it you plan to do with your one wild and precious life? As your habits are fortified each day, dedicate a few moments to pondering her question. No rush to answer, just invite the question. Gently. This is one great tapestry you are weaving, one stitch at a time, but know it is a wondrous and beautiful thing you are creating. We want to learn what you plan to do with your one wild and precious life. Keep on your quest and the path will reveal itself.

138 |

@Amelia_PC

11 months ago

As an artist with art as my day job, I strongly believe that having the financial means to sustain our creative pursuits is one of the most critical aspects for many of us. It allows us to avoid being stuck in jobs where we don't contribute anything meaningful and risk exhausting ourselves. Unfortunately, it can be challenging to fulfill essential needs such as life insurance, healthcare plans, retirement, and so on.

213 |

@bryantforrest2722

11 months ago

Things are changing. I'm an artist/ collector and opened my own gallery. I take the profit and reinvest into upcoming/ small artists. Any one can do it and if more artists did, we wouldnt have to depend on becoming "famous". you can be an anonymous artist and be successful/ making a living.

155 |

@kinematics4999

11 months ago

"Not everyone is an artist but everyone is a fkn critic" - Marcel Duchamp

28 |

@galamotshaku

11 months ago

Basically it's being at the right place at the right time, having connections and gaining the favor of rich people that think that your work is worth to speculate on.

13 |

@EGarrett01

8 months ago

Today I learned that if an artist's work is in famous galleries, they will be famous.

9 |

@mtnvalley9298

11 months ago

The quantifiable value of art through an algorithm is a brutal truth apparently. Still, I'll stick with the obviously undeniable feeling it gives me in my passion driven creative soul, and I'm as true and valued artist as has ever walked this planet.

171 |

@PlutoTheGod

10 months ago

To be a good artist, all you truly need is to be happy with what you’ve created. To be a famous artist, people just need to know who you are as one. There’s been many artists who never made a dime yet were very well known for what they do.

64 |

@UNOwen-pe1bj

11 months ago

My dad is a relatively famous digital illustrator. He works with video game, movie, and other entertainment companies mostly to create concept art and occasionally promotional art. He has enough work and enough recognition in the digital illustration world that he is able to support our family completely and also live in a very expensive US state, so I guess you could say he's successful.. He was not born with some innate talent for art, instead he just worked at it for decades and decades, his whole life practically. He works late into the night and has ever since I was a child. He also says that drawing is very important in being able to paint. I don't really know how he marketed himself starting out, but he has a great agent who goes out to wrestle and negotiate with the big companies for him. Any time beginning illustrators ask him what his 'secret' is to painting well, he just has to tell them that painting more is the only way to get better..

44 |

@SearchOfSelf

11 months ago

Art's success is a multidimensional puzzle, involving talent, networks, and institutional recognition. It's fascinating how these interconnected factors shape an artist's trajectory and reveal the complex nature of artistic value 🌟

170 |

@MichaelDooney

11 months ago

Brilliant distillation of how the art world/market operates and how the old proverb - It's not what you know but who you know - is as relevant as ever.

17 |

@patodlmm

10 months ago

There's one main valid success measure in art, and it's how the piece touched an individual audience member. The depth of a connection between maker and experiencer. All else is a means to that end.

9 |

@kattimate

8 months ago

My ex-step dad is a very talented artist whether it be painting, crayons, charcoal, pencils, marker; However, nothing he did was enough. He ended up going through university who only to be looked down on his talent because they were narrow minded. It's sad to see so many years of talent so easily discarded because people are more into abstract and regurgitated milk splashes. (If you don't understand the last one, someone sold canvas "art pieces" from regurgitating milkshakes onto it.) My ex-step dad is now just teaching (one on one), however, those kids-adults he's teaching have one hell of a good artist teaching them.

11 |

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