Views : 32,343
Genre: News & Politics
Date of upload: Streamed live on Apr 25, 2024 ^^
Rating : 5 (0/617 LTDR)
RYD date created : 2024-05-09T13:28:28.916489Z
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Top Comments of this video!! :3
Very insightful conversation about how advertising should work, and is failing in this election campaign. As pointed out by both Surjit ji and Jayshree ji, there is no messaging, no segmentation, and even the leader brand is focused on negative messaging. Nobody is speaking to the voters! Very sad!
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Such a good interview - super insightful into all the ads running right now (many of which I have not even seen). The interesting thing I feel is that when I was in the US (and I'm not even a US citizen) I would received emails, text messages, youtube ads, mailers etc. from people running for elections. And here - nothing. Not even a YouTube ad. On seeing the ads - Surijit, your point about giving chocolate to a chocolate lover really stuck with me. And the last question (and answer) were too good.
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Agree with you both, would request our leaders to please talk data n policies so that we would listen, Jayshree times have changed the attention span is minimal, but research n ground realities the essentials of any study or campaigns are ESSENTIALS ...rightly pointed out by you kuch yeh kuch woh nahi chalta.
Interesting n informative interview.
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A very balanced point of view with the focus point of connectivity with the consumer being key to a successful campaign no matter what medium of communication is used. Jayshree’s point of view is full of insight and incredible experience in advertising. What I appreciated is that she shared her experience as a professional advertising person with very relevant points. I appreciate that as a professional advertising person one’s view point has to be balanced without bias. Thank you for this very interesting discussion.
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@Jt61603
2 weeks ago
Congress is an idea, the idea that brought about the soul of India together, that fought the British, gave us freedom. No matter who leaves the party, less number of MPs at some points - Congress will never fade away. True Indian spirited people, genuine love for the country first, not religion, not caste, not state..will realize their mistake, come back and vote for Congress. This will be their greatest comeback this year.
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