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Why Hybe Partnered With Scooter Braun Despite Braun's Reputation | Role Of Braun In Gangnam Style
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6,502 Views • Apr 19, 2024 • Click to toggle off description
Find out why Hybe partnered with Scooter Braun despite his reputation in the music industry and his role in the success of Gangnam Style. Find out the role of Scooter Braun in Gangnam Style's success.


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Views : 6,502
Genre: Entertainment
Date of upload: Apr 19, 2024 ^^


Rating : 4.981 (3/624 LTDR)
RYD date created : 2024-04-30T20:50:03.321844Z
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YouTube Comments - 172 Comments

Top Comments of this video!! :3

@sasras1093

3 weeks ago

I never knew about SB’s involvement with Psy so that was very interesting & new to me. Now it makes sense why Bang PD choose him to market/promote Bangtan/JK. JB made it big bc of SB’s business sense but the whole TS history made me question his ethics. All I know is I trust Namjoon, Jin, Yoongi, Hobi, Jimin, Tae & JK to do “the right” thing. They will stick by one another & they trust Bang PD so I will not judge his business dealings that I know nothing about.

33 |

@sherryjyj5910

3 weeks ago

NOBODY can make members of BTS DO ANYTHING against their WILL !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I repeat: NOBODY can make members of BTS DO ANYTHING against their WILL !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 1. BTS falls under BIGHIT not under Hybe, an 100% independant label. Bang PD made sure of it. 2. BTS owns shares, meaning they have a say in the decision making. They are not boys who have to listen to their label 3. They are global established superstars, not a teenager who wants to make it big and is ready to do corrupt things. Meaning they can say NO. 4. They travel with bodyguards and company personal. They are not alone to be in danger of predators. 5. They are adult MEN who can handle themselves. They have more than 10 years of experience in this industry. I mean we have seen JK grow up in this messy industry and he grew up to be such fine gentleman. This means there is only benefits for BTS, except for the haters as we see now. I doubt they are even from gaza, because they have no internet right now. I mean would it not be better to spam UN accounts or white house accounts if you want your voice to be heard??? with this amount of spamming done at the right place it MIGHT have made a difference.

23 |

@hoanhuynh7059

3 weeks ago

I think some people don't know the whole story behind the conflict between Taylor Swift and Scooter. Her father was one of the 5 owners who sold her record, but she made her fans believe that she didn't know anything about it. Her father made around $16 million from it. Scooter is just a business man, and you can't blame him for profiting from it. She should've been mad at her father and other owners instead. I have seen her post back then, and I believe she and the media made Scooter seemed like a bully.

51 |

@rebeccaavoca9143

3 weeks ago

One thing that I really don't like, I don't know if they're really a fan or ANTI. A FAN won't behave like that. I think they're REALLY WAYYY OUT OF LINE. Forcing n bullying BTS to talk / SPEAK OUT about CERTAIN POLITICAL VIEWS about A CERTAIN COUNTRY!!

43 |

@vickkivelvet4546

3 weeks ago

Im glad you made this video. Living in the US and growing up with knowledge of the music industry and how it works over here, I understood the formalities of what happened with those two. SB wasnt the bad guy everyone wants him to be. Theres a lot to that "dispute" that some people dont want to hear or believe. SB got the connections. If my artist want an all English album, im gonna get the guy with the connects to point me to the best producers for that. I trust Bang PD business decisions and BTS career decisions. Neither just started yesterday.

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@user-mb2vn9mx7r

3 weeks ago

Thank you for this video. The bottom line is BTS can manage their own career and associate with whoever they like, collectively and individually. The fans attempted involvement in their career is overreaching and really out of line. If you are a fan, that is what you are. If the way BTS is now moving does not suit you, don't be a fan. I believe some fans are in for a real wake up call once BTS ends their MS. They are men, not boys, who never asked for fans to be involved in their business affairs. I respect the opinion of those who don't like SB or his involvement with BTS, but then those fans have a decision to make. Maybe BTS is no longer the group for you and that is ok. No need to try to bully others to feel the same way. BTS are going to do what they want, and that is a reality that some fans do not want to face. No amount of bullying of other measures is gong to change that. My hope is that BTS remain true to who they are and what they want to do. As a fan, I can either take it or leave it. It is not my job or that of others to "save" BTS.

58 |

@Siennaflower

3 weeks ago

I appreciate your thoughtful videos and considered opinions, and I am learning new things from your expertise and perspective. Thank you. 💜

3 |

@WildberryAB

3 weeks ago

You do amazing research.

2 |

@irinaliudv380

3 weeks ago

I think that the whole situation with Taylor Swift and Scooter smells like a huge marketing move (scam). This is just my “conspiracy theory”😅 just an information to think about😊 I think that it was a huge plan to make Taylor “the greatest woman in the industry”. I think that Scooter took a hit but a huge pay check as well. I think they played us to sell the same music one more time. Also, I think that it was a dramatic marketing move to “turn” Taylor’s image from “forever young adult” to a “strong independent woman fighting for her rights the example to a new generation of young women”. I seriously think that it was and still is a scam or very wise marketing move, depends on the point of view.

20 |

@suga_rush

3 weeks ago

Ed Sheeran is close friends with both Taylor Swift and Scooter Braun. I don't know why BTS has to be the one who has to pick a side? Or why even Ed does? I don't personally think Taylor Swift is as villainous or as righteous as people make her out to be. I don't think Scooter Braun is the personification of evil. I think Scott Borchetta is the one mainly responsible for that mess, but he has somehow slinked away from the whole debacle. There are a lot of underhanded deals in the industry and there are a lot of unreasonable artists. I don't think I can tell how things happened even by knowing the sequence of events. I don't agree with Braun's political views and I generally do not like music executives (except Bang PD), but Elon Musk has the same views with a lot more power and influence than SB ever will have and yet I don't see any these people abandoning X for their principles. They're quick to make demands of other people to follow their principles but don't want to walk the talk themselves. I am incredibly sceptical of the whole thing. There are a lot better things to do about the situation than seek celebrity validation.

8 |

@HailToTheMeep

3 weeks ago

I can not relate to Taylor Swift. Never did. Not even as a younger person. I don’t like Scooter Braun. But I trust that Bang SH knows what he is doing. The rest is none of my business.

7 |

@livingsweetly5481

3 weeks ago

Bang PD has a stellar reputation and track record; he doesn't randomly pick talents or partners. Scooter Braun is still a good guy. A deep dive into the HYBE/Braun partnership will be fascinating and welcome. The circle of malcontents keep slandering Scooter Braun and twisting the facts. They also take advantage of the public's ignorance and the fact that Scooter Braun doesn't get involved in their drama. The reality is that Swift's music is overrated, and musical progression will serve her well. Her music has stayed the same for years. A 35-year-old who still writes and sings like a teenager doesn't age well, and manipulating the fan base to bully people when she feels victimized is wrong on many levels.

14 |

@Hotshortie

3 weeks ago

You are correct, Scooter Braun started from the bottom, working his ass off in the streets of Atlanta. Many of the underground promotions, that you have admired or trends you have jumped on, have been Scooter Brauns. Also, it is/was not unusual/uncommon that a person or company owns a persons music. That is how it worked before TikTok or rerecording music. That was the contact that artists signed, to be signed under a recording company.

2 |

@rgober60

3 weeks ago

I tried to get to your patreon, but it just opens and wants to install a free PDF reader and gets no farther....ss im old as dirt and can't use it i guess. I always want to hear what you know and think. But i didn't get to. Sorry.😢

7 |

@user-wd2gj9ro8d

3 weeks ago

I really trust the experience and intuition of Bang Si Hyuk. His choice of Brown Scooter as a partner is definitely not random and moderate

17 |

@juvelynco3956

3 weeks ago

Thank you for this video. After seeing the comments on my initial reaction, and conversing with some of these people who showed another perspective on the matter, I have now come to a more broaden mindset on this. We may not have the same feelings or view abt SB, but we can all agree that all we want is what is best for BTS. Though there is still a feeling of uncertainty and concern which hopefully may prove to be unfounded in the end , I have learned to put more faith and trust on our 7 wonderful artists and their decisions, and also the people behind them, including Bang PD and now, SB who hopefully proves to be a good and trustworthy partner for BTS and HYBE. Here's hoping for good tidings to all.

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@Anne-pd2hk

2 weeks ago

Thank you for yet another great video! I'm wondering....Could you cover a topic if it's not already been done: Spotify followers versus monthly listens. It's crazy to me that BTS has over 70million followers, but only get about 28million monthly streams. Then Beyonce for instance, has about 37million followers, but gets over 770million monthly streams. I'm sure payola and/or how the different fandoms operate come into account, but this is crazy to me.

1 |

@tracydowd4013

3 weeks ago

I've been a Swifty for a while now, long before I ever knew about BTS and became ARMY. Taylors songs aren't for young people only. It's just like that same thinking that BTS is for teenage girls. I would never have thought that you think that way. I will agree that when she was a very young girl, her songs appealed more to the younger country market, but she has grown and evolved over the years, just like BTS has grown and evolved over the years, because she is truly an artist that has passion for her music. She treats her fans well, and is a very talented lyricist, songwriter, and performer. There is also music for everyone of every age, and her fandom is huge and she treats her fans well, and other artists with respect. She has had major hardships as well. I'm not comparing them to BTS, but I'm asking you to please revisit what you said. Her Reputation album was worlds different from he Lover album and Folklore album. Those were the times that I listened to her the most. I'm a 58 year old BTS ARMY. I was also a fan of hers when the Scooter Braun thing was happening, and the KIMYE fiasco.

9 |

@Rockermom59

3 weeks ago

Can't find your Patreon page. Help me please?

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@monflo123

3 weeks ago

I could care less about this guy. I just want people to not drag the Tannies over what someone else did and didn’t do. All of this has gotten way out of line with people holding the group accountable for the actions of someone else…

16 |

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