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Hard to see how traditional media will ‘reclaim’ power and influence it once held
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472 Views • Apr 25, 2024 • Click to toggle off description
Sky News contributor Kosha Gada says it is hard to see how traditional media will “reclaim” the power and influence it once held as TV networks lose young viewers to digital media.
A report in the Australian Financial Review revealed TV networks have lost 83 per cent of young viewers to TikTok and YouTube.
In 2011, teenagers spent an average of 75 minutes every day watching commercial television with that average now dropping to 13 minutes.
Ms Gada said traditional media outlets are relying on “protectionist measures” like legislation.
“Some that are more savvy are good at pivoting and figuring out how to get their content … onto these platforms,” she told Sky News host Rita Panahi.
A report in the Australian Financial Review revealed TV networks have lost 83 per cent of young viewers to TikTok and YouTube.
In 2011, teenagers spent an average of 75 minutes every day watching commercial television with that average now dropping to 13 minutes.
Ms Gada said traditional media outlets are relying on “protectionist measures” like legislation.
“Some that are more savvy are good at pivoting and figuring out how to get their content … onto these platforms,” she told Sky News host Rita Panahi.
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Views : 472
Genre: News & Politics
Date of upload: Apr 25, 2024 ^^
Rating : 5 (0/18 LTDR)
RYD date created : 2024-04-26T02:48:59.634176Z
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YouTube Comments - 7 Comments
Top Comments of this video!! :3
Pretty sure “safe and effective” “put your mask on” and “be afraid of anyone who doesn’t comply” killed all credibility there.
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Good it's time people wokeup to mainstream media 😂👊
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04:31
Millennial rant goes viral
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Options got Moved to the icon :3
@meredithisme3752
1 week ago
I'm Australian and dropped legacy media years ago. Independent journalism is the way to go
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