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Why Cartier is god tier and how the Santos Dumont proves it
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80,184 Views • Aug 19, 2023 • Click to toggle off description
Cartier is THE god tier watch brand and not for the reasons you think. Taking a look at the Santos Dumont and what it says about Cartier I discuss what makes Cartier so special in the world of watches.

Thanks a ton for all the support from all of you! So grateful for your continued support of the channel.

For those of you that are new to the channel - If you enjoy my content, drop a like, share your thoughts in the comments and please subscribe. It's hugely appreciated.

Cheers!


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Views : 80,184
Genre: People & Blogs
Date of upload: Aug 19, 2023 ^^


Rating : 4.952 (23/1,897 LTDR)
RYD date created : 2024-05-15T16:07:27.96393Z
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YouTube Comments - 280 Comments

Top Comments of this video!! :3

@tonylion8040

4 months ago

Cartier never seems out of place because it’s got such a strong design language and heritage. Like a cult classic film, it’s not always the most respected or ‘best’, but it is appreciated by tastemakers. Yes they sell largely mass produced products but those who choose Cartier pieces are often people with a particular taste level, a particular type of confidence and they go their own way. In a room of Pateks, APs VCs and FP Journes, a Cartier person can still fit in but stand out. The Cartier person isn’t competing on ranking, but is showing their sense of style or taste. A Rolex person however, may seem out of place in that room, or be seen as ‘less sophisticated’, or having an‘entry level’ in taste or budget. And this can be achieved with a small sized steel tank quartz watch. Because those who wear Cartier watches are not playing the same game, they’re playing their own game.

38 |

@UltraDoug

8 months ago

At the beginning of the video, I was ready to give you a solid argument, but the more I listened the more I realized that you are 100% right. Anyone could argue one or two of the points that you brought up, but nobody would be able to argue every point and measure up against Cartier. Excellent analysis! Well done.😎👍🏼

106 |

@SKWOD

2 months ago

I was a Friend of the Brand for Panerai for more than five years, and am currently looking for a watch to mark my 50th birthday. This is the absolute BEST break down of the Cartier watch brand I have ever seen, and look forward to adding one to my collection.

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@user-vn5bs7gn1u

8 months ago

My theory as to why Cartier can do what it wants, so to speak, watch-wise, is because of its name. It’s known more for fabled jewellery, and hence luxury - therefore being able to flog overpriced pens, spectacle frames, handbags etc. You don’t buy the watch - as you do with a Patek or Lange - you buy an association.  That said, I’ve just realised a latent craving for a Santos de Cartier - and that’s because I remember, as an impressionable youngster, seeing it on the wrist of the leisured rich: an association.

14 |

@shoobbob1

8 months ago

I instantly click on your videos whenever I see you upload. Your videos are well researched and eloquently spoken. Can't wait to see ur channel grow.

26 |

@KAL-589

6 months ago

So Cartier wasn't even something I considered for a watch until earlier this year. I had no clue about their history, their creations, and how they pioneered the watch space early on. I've been obsessed with the Santos (large) for many months. Finally, found a good deal and awaiting for it's arrival. Great video, as always. ❤

9 |

@cenkyuksel1247

6 months ago

This is absolutely true - it succinctly describes the essence of Cartier watches, which I could never put my finger on. Irrespective of history or recency bias, irrespective of movement, irrespective of size trends, Cartier does Cartier and we love it.

6 |

@hungdragging

4 months ago

I am convinced and had to rewatch the video to soak it all in. I still remember my backpacking trip during college in Paris. I saw a couple on the train with matching Cartier (some model of Santos) and was amazed by them.

1 |

@ashurgeorge4604

6 months ago

You're a great communicator. I couldn't help but agree with everything you said... because you are absolutely right, and explained why you are right very eloquently.

6 |

@preetprakashkhatri2223

8 months ago

One of the best watch videos I've ever seen. You've touched upon points that completely changes the way one looks at watches. Recently, I've been completely infatuated with Cartier watches and this video makes me love them more. Their designs for me are just perfect - minimalistic yet classic and ageless. Also, I love how it breaks the conventions of masculinity associated with larger watches. Right now saving for a Tank Must solarbeat and subscribing your channel for sure.

4 |

@chopwet

8 months ago

So nice to hear a solid, straight forward South African accent and take on the subject. I've always liked Cartier watches and now even more so!

1 |

@jcg5280

8 months ago

Great review! Couldn't agree more! The Santos Dumont is so elegant and versatile! Would love your thoughts on the Reverso!

5 |

@crimclay1077

6 months ago

Agreed, the medium santos is amazing and the skeleton santos is an incredible design wish they made it also in medium.

2 |

@fepatton

8 months ago

I recently tried on the Santos de Cartier in large and was hooked. I go for pilot watches because I am an aviation enthusiast, and while it doesn’t check the usual boxes, being “the first watch made for piloting” is pretty special! I admit to cognitive dissonance here - even though I know Cartier’s history with watchmaking, I tend to think of them as primarily a jewelry brand, and I prefer brands who focus on watchmaking. This one is going on my wishlist though!

12 |

@user-xl1ct9tv8k

7 months ago

I went to go buy a Santos today and decided to wait one day ... after this video I realized it is the perfect watch for me ...... thanks bro!!

4 |

@johnallen8146

8 months ago

Hi Mike, every time my wife wears her Cartier Santos 2-tone, I can't take my eyes off it; God tier indeed. Really appreciate your insightful & professional comments on world of watches not to mention that you are not trying to sell watches, as most watch commentators try to do. JNRA

6 |

@mikev9287

8 months ago

Nice video, I enjoy the vibe you give! Agree fully. Cartier are proper watch makers where everything they do is class.

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@stebesplace

8 months ago

All fantastic points. I have the Santos Medium and would LOVE someone to come up with an aftermarket quick connect that could allow the use of a springbar. That would extend the life of the watch forever, because I worry about strap support - think along the lines of Roadster.

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@DeeEx27

8 months ago

Absolutely loved this one! I was not aware of all the paradoxes you brought up and how absolutely gangsta Cartier are. Cheers

8 |

@macka1932

1 week ago

Love it! What a great video. I got into Cartier 20 years ago with the 2004 Santos anniversary model. I loved it until they came out with smaller versions which looked better. I found myself falling for the smaller and sleeker models, meanwhile I still wore big Panerais among others. I’m even more stoked to go try out the dumont, Santos medium, and some Tanks. Well done!!

1 |

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