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135,851 Views • Premiered Nov 28, 2019 • Click to toggle off description
In this episode, Maddy and Alex discussed the different marketing techniques major labels use to break artists with Liberty Wilson who is Senior Marketing at Virgin EMI.
We look at how marketing has changed for artists over time, and how social media is playing a crucial part when marketing in the music industry, all while opening up an endless amount of possibilities for musicians today.
00:00 Intro to Liberty
09:06 The big labels and ever-changing industry
16:03 How is success measured?
18:32 What does a major label campaign look like?
21:12 Handling the content load
31:51 Why are artists so image conscious?
35:40 Making the most of your music video
38:05 How you should be using ads
44:47 The best advice for starting out
50:50 Is there a place for traditional PR?
Follow us:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
Read detailed music promotion tips: www.burstimo.com/articles/
Listen to our podcast: open.spotify.com/show/2myDi0WfuaoHcV537niOcV?si=K2…
Views : 135,851
Genre: People & Blogs
Date of upload: Premiered Nov 28, 2019 ^^
Rating : 4.964 (55/6,093 LTDR)
RYD date created : 2022-03-19T14:58:12.042253Z
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YouTube Comments - 376 Comments
Top Comments of this video!! :3
" What is your non-musical content what makes you interesting " She hit the nail on the head. As an artist, we must not forget we still have to be relatable with people who are not musicians. Show personally and interest in other things in life and stop making seem like all we do is music. I never buy or listen to music now without looking the artist up first to see what they are like no matter how popular they are.
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Bookmarks, could be interesting to you as well:
Talking about Mute(indie label) and the tasks she had in the label: 5:14
18:50 things done with a new signed artist
21:10 guidance for artists with their content
25:00 the importance of a narrative /an artists content / the image an artist portrays through his social media in his non-music content
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This is exactly what I wanted to learn about and couldnt find anything that specifically handled this topic. You guys are fantastic.
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As a brand new artist I can definitely say it's incredibly difficult to just get someone you know to listen to your music. I'm here in America and it seems the industry culture is pretty different in the UK. It seems like you guys more value creativity and genuine talent. Here in the States managers and A&R really only want artists with at least 10k monthly listeners before they even try to engage them.
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My god, working with someone like that must be an artist's dream! Super down to earth, I love it.
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This deserves SO MANY MORE views.
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It's 9am on a sunday and I watched the whole thing, almost taking notes. This videos has so much data! Felt like I was taking an online class or something!
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Excellent interview. Main take away so far; There’s levels to this shit. The amount of data and knowledge of market behavior these major labels have most be mind blowing.
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Dear Liberty and Burstimo, thank you for that interesting interview! Your content is very useful not only for unsigned artists but also their managers :) You're legends
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She's such a great example of slogging it out in building a career, and is clearly a brilliant operator. Great interview
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As a hobbyist, I often get overwhelmed with the complexities of and rapid shifts within the music industry. It's refreshing and motivating to realise that even the pros can't always keep up. Great content. Thanks for sharing. And big up to Liberty for genuine and generous engagement in the chat.
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The talk about declining and accelerating ratios and content, acoustic, new video, remixes, make sense when you look at the success of "Old Town Road", that had remixes, TikTok, Yes, new content ALL the time. Content is KING!
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Absolutely Wow! As a starting solo artist, I can somethings be clueless on how to go about certain things. Thank you for all the insight on what and how to approach certain social media platforms. You Rock! 😎🤘
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This is literally the content I’ve been trying to find for years. Thank you so much
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You know a puzzle, riddle or secret I wanted to solve and its related to this video? What did Interscope do to explode Billie Eilesh, the steps, the action. I do agree that she is a marketable sweeheart. Cute, young, knows how to sing, and catchy tunes but to be on top of the world by 17? its just surreal. You could put any kid and upload a fantastic song on soundcloud and I bet that nothing would happen. Do it burstimo!
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This is incredibly helpful information to me, as I was just hired as a marketing director for a new record label. Hearing the big picture and about the journey of marketing an artist to succeed is really inspiring. Thank you for this in depth conversation
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Burstimo content just gets better and better, it is invaluable!! I'm actually considering, as a songwriter that works collaboratively with high artist influence, to start managing and marketing for the artists I work with. I'll be using my notes from Burstimo!
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Value value VALUE! THANK YOU! 😭🙏🏼❤️
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thank you I learned a lot. Hi from Puerto Rico 🇵🇷
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@Burstimo
1 year ago
For artists looking to break quicker, Burstimo's Membership gives you access to Spotify playlist curators, A&Rs, Major industry opportunities, advanced tutorials for breaking an artist, contact databases and more: www.members.burstimo.co/membership
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