Here’s the official lyric video visualizer for “Fairytale” from our 2013 album “Sadnecessary” that Rosalyana from the Indonesian creative studio Kolam Susu created for us.

"Since the first time I heard "Fairytale" in 2016, several images always come to mind whenever I hear the song. "Fairytale" has a unique sound, more than that, this song also has a storytelling quality which makes this song great. In 2021, I had a chance to develop a story and concept art inspired by "Fairytale" with my team. Later in 2022, I tried to reach out to Milky Chance's team, and this collaboration happened.

Through the "Fairytale" lyric video, I want to tell a story about a young boy who meets his other self from the future in a dream. They travel to the moon to deal with his fears. Along the way, he finds the courage to face another side of himself. As the boy struggles to overcome it, he almost loses his future self.

I play with symbolism here. The Monsters, The Eye, and The Moon. The Monsters are a visual representation of the boy's struggles that he must overcome to evolve into his future self. The Eye is a portal to dive into someone's heart and mind. And finally, The Moon represents the young boy's journey to discover himself. Just like the phase of the moon, the boy goes through phases of emptiness to feel full again.

It's a coming-of-age story wrapped in a surreal/fantasy world.

The most challenging part of the process is balancing the lyrics and the rest of the visuals. It's a dilemma when I want the story (visual) to come first, but the brief is to make a lyric video. But I tried my best to balance it. I want to thank my team for making this whole journey happen!"

LYRICS
You are my fairytale
Don’t you wanna stay
You are my fairytale
I hope that you don’t run away

Now we should run away
I can hear them tapping on the ground
Where do we wanna go
I know an ambush where we won’t be found
And so we went to the place honey
listening to the all-night-singing-sweet-melodies-fairy trees
And there was no better place to be
And so we took off to the moon
and all the shining lights in the night

CREDITS
Produced by Kolam Susu Studio, based in Bandung, Indonesia.
Director: Rosalyana
Producer: Aloysia Rarasningtyas
Concept Artist: Rosalyana, Tsalitsa Kamila, Erainoyuuki Lukman, Tri Asrie Khalidya, Fatha Zakiya,
Ananda Ratri P.
Storyboard Artist: Rosalyana, Tsalitsa Kamila, Erainoyuuki Lukman
Character Designer: Erainoyuuki Lukman, Tsalitsa Kamila, Fatha Zakiya
Illustrator: Rosalyana, Robby Andriyan, Rizka Berlianita, Fatha Zakiya
Motion Grapher & Compositor: Rafico Lingga

#MilkyChance #Sadnecessary #Fairytale #LyricVideo