Elliot and James talk about SONY's purchase of AWAL music distribution and what means for music artists and why SONY, a tech company, decided to own a music distribution company.

At De Novo Agency, we help musicians learn everything they need to know about owning and growing a music business.

We help artists promote their business with tools like Spotify Playlist Placements, running targeted advertisements to look-a-like audiences on YouTube, and creating and placing written articles on blogs we have partnered with.

We rely on Data to help musicians get a better understanding as to WHO is listening to their music, from WHERE they’re listening from, and WHO ELSE their listeners are streaming so that both the musician AND Spotify/YouTube know the exact target audiences to market to.

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