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1,148,783 Views ⢠May 27, 2024 ⢠Click to toggle off description
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Children are working in dangerous conditions throughout the night, and pickers are often earning as little as a dollar a day, while huge profits are made by the giants in the perfume industry.
Over half of the worldâs supply of jasmine is produced in Egypt and this story reveals the true human cost of this precious flower, considered to be one of the most valuable ingredients used in some of the world's most iconic perfumes.
Billion-dollar global brands, who use Egyptian jasmine in their perfumes, claim to have zero tolerance on child labour throughout their supply chains. But the BBC can reveal that in the 2023 jasmine harvest season, children - some as young as five years old - were working in the jasmine fields that were supplying these global brands through factories in Egypt.
0:00 âPerfumeâs Dark Secretâ
02:30 The importance of jasmine in Egypt
05:30 When the sun goes down
09:18 Making less than one dollar a day
11:39 Living below the poverty line
12:55 In the factory farms
14:53 Global brands and their supply chains
20:44 The Fragrance Houses
22:06 The impact on health
24:15 The UN Special Rapporteur
26:03 Due diligence checks
30:06 Sedexâs and UEBTâs response
32:11 'The Masters'
33:20 How much is this bottle?
36:12 Local factoriesâ response
37:34 âWe need corporate accountabilityâ
39:20 Fragrance Houses respond
To watch more investigative journalism from our award-winning BBC Eye team check out this documentary playlist, perfect for the biggest screen in your home âĄď¸    â˘Â All BBC World Service Documentaries Â
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Views : 1,148,783
Genre: News & Politics
License: Standard YouTube License
Uploaded At May 27, 2024 ^^
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98.37% of the users lieked the video!!
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RYD date created : 2024-10-23T17:28:22.562246Z
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1,783 Comments
Top Comments of this video!! :3
The little girl saying âI hate jasmineâ shattered my heart. I usually donât wear perfumes because my nose is super sensitive to fragrance. But after smelling a jasmine tree in person, I bought my first perfume last year, the jasmine one from Gucci. I fell in love with love with the tree and it hurts me to know that a little girl across the globe has such a distaste for something so beautiful because of what sheâs forced to do.
569 |
A dollar a day for a mother and her three children who are slaving away the whole night. Its truly pathetic and grossly unethical!!!
1.7K |
Corporate greed at its ugliest. I hope millions watch this documentary.
1.2K |
I hope BBC will check up on these pickers after this documentary is aired to make sure that the factories DO NOT retaliate against the poor mother and her children. Judging by the factories' responses in this docu, I worry about what will happen to the mother and children, and pray that things will improve for them,
805 |
Luxury brand perfumes pay high salaries, use Hollywood actresses to advertise, and open stores in prime locations around the world. The cost of perfume will be very low. When I look at these working children, I find it very foolish to buy expensive perfumes.đ˘
710 |
Designer perfumes are often sold for 5000%, 6000% profit relative to manufacturing cost. That fact alone is enough reason to steer clear.
950 |
I am going to stop buying perfume. I have more than enough and I feel so ashamed not knowing what those kids went through just to give us the fragrance. The corporate greed is just crazy. Wish more can be done to help the kids.
409 |
Perfumes are utterly expensive. But they canât even compensate the farmers well?
268 |
This family of pickers were being poorly treated and paid. And now after this report, I bet they lost their job. My heart broke when that little girl said "I hate jasmine". How traumatizing is that. No child should go through this.
407 |
i had no idea the perfume industry was the same as fashion and cosmetics .. is there any brand that doesn't involve child labor/underpayment ?
443 |
Famous perfume brands MUST support these kids' education - it's the least they can do
298 |
I work in this industry {retail} and find this to be a disgrace, no mother should be forced to sacrifice her children to feed her family. Shame to the whole chain for knowingly participating in child labor and making half assed excuses for it!
354 |
Not buying perfumes can't be a solution. There need to be strict laws and strict audits.
123 |
Isnât it sad that everything that we seem to love has child labour involved in it and we have no idea what it takes for that to be sold to us? Sad.
121 |
What happens to these people after this documentary?
I hope BBC supports them, because they are profiting from these stories. And they didnât blur the interviewees faces.
129 |
The jasmine harvesting season runs from June to November in Egypt's Gharbiya region, which accounts for over half of the global jasmine supply.
During this period, a large number of children are employed to pick the fragrant jasmine flowers from widespread bushes before sunrise.
This cheap labor force enables the production of jasmine concrete and absolutes, which are exported worldwide for use in renowned perfume brands.
Bulgari, whose perfume Splendida Jasmin Noir features a rich jasmine scent.
Dior, with jasmine being a prominent note in fragrances like J'adore and Jasmin des Anges.
Yves Saint Laurent, whose Mon Paris perfume has an intense jasmine heart. Tom Ford, with jasmine being
a key component in fragrances like Jasmin Rouge.
Also Jasmine picked by child laborers in Egypt are used by suppliers of LancĂ´me (owned by L'OrĂŠal) for its IdĂ´le L'Intense perfume, and Aerin Beauty (owned by EstĂŠe Lauder) for its Ikat Jasmine and Limone Di Sicilia fragrances.
190 |
No matter the industry, child labour is driven by poverty.
511 |
We did a story on the cotton trade back in the early 2000's, same thing. Cocoa trade, mining trade, fashion, you name it, they exploit workers.
80 |
As a person who loves perfumes, this is eye-opening. I always thought the jasmine note in perfumes are man-made, you know, concocted using different chemicals to simulate the smell of jasmine, to cut cost..
72 |
@rashminable
4 months ago
After watching this, I dont think it is about child labour. The root of the issue here is corporate greed because if the adults were paid better, they wouldn't want/need their children to work. Pay them a decent amount so they can be the breadwinners, for heaven's sake.
3K |