Presenting the video campaign for Gucci Mémoire d’une Odeur, the universal fragrance by Alessandro Michele depicting a free-spirited family, who embrace life without inhibitions, making memories together. The cast is shown in diverse settings in the countryside of Rome, dancing, picnicking at sun kissed ruins of Canale Monterano—a village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini—and in and around their family home, the medieval Montecalvello Castle.
Singer, songwriter and actor Harry Styles leads the cast of the family, which includes an eclectic and universal mix of talents and models: Harris Reed (designer); Zumi Rosow (designer and musician); Ariana Papademetropoulos (artist); Stanislas Klossowski de Rola (actor and musician); Olimpia Dior (artist); Leslie Winer (modelzumi and musician); Thomas Riguelle (model); Tex Santos-Shaw (model); Tessa Bruinsma (model); Olga Zapivokhina (model); Oleg Ulrich (model); Matïss Rucko (model); Mae Lapres (model); William Valente (model); Katea Gramma (model); Unia Pakhomova (model); Ellia Sophia (model); Elibeidy Dani Martinez (model); Cheikh Tall (model).

Creative director: Alessandro Michele
Art director: Christopher Simmonds
Director: Glen Luchford
Track Title: In Every Dream Home a Heartache
Artist: Roxy Music
Publishing Company: BMG Platinum Songs
Recording Company: Universal Music Entertainment