Do you ever wonder why you're not closing sales? 

You've poured your heart and soul (and maybe your bank account) into building a product that you know solves a big problem, but... crickets

It might not make you feel better, but a lot of new companies struggle with sales.

Actually struggle might be an understatement. After all, no sales, no revenue.

But don't let it get you down.

Time to diagnose the underlying issue. Here are five common reasons why sales can underperform:

1. Your customer hasn't seen you or your product enough. On average, we need to see something seven times before we actually buy it. How many times has your average target buyer seen your offer?

2. Your customer doesn't feel anything. A huge part of buying is based on emotion. People don't make rational decisions; they make emotional decisions and justify them rationally. What emotions are you trying to evoke in your communications?

3. Your customer can't see the value. Confused customers do not buy. No Value = No Purchase. Spell out the outcome they'll get.  

4. Your customer doesn't trust you yet. The buyer buys from someone they know, like, and trust to deliver on their expectations! How have you proven you're the right source to solve their problem?

5. Your customer doesn't know what to do. People get discouraged when the process is even a little complicated (And they may start to wonder what else is complicated about your offer). Include a clear, super easy next step they can take right now.

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