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Salesforce Marketing Cloud Intelligence vs. Data Cloud – What’s the Difference?

Is Marketing Cloud Intelligence (MCI, formerly Datorama) a standalone product, or is it now tied to Salesforce Data Cloud? In this video, we clarify the relationship between these two platforms and what it means for users.

💡 Key Takeaways:

MCI (Datorama) remains a separate SKU—no fundamental changes to the legacy platform

Marketing Intelligence is now a premium add-on tied to Data Cloud access

Why Data Cloud users get exclusive upskilled capabilities with MCI

The synergies between MCI & Data Cloud—how they work together

🚀 Who Should Watch?

Salesforce Marketing Cloud & Data Cloud users

Marketing ops & analytics teams

Businesses evaluating MCI vs. Data Cloud

Anyone navigating Salesforce’s evolving intelligence tools

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#Salesforce #MarketingCloud #DataCloud #MCI #Datorama #MarketingIntelligence #CRM #DataIntegration

📢 What’s your take? Comment below—are you using MCI with Data Cloud? Let’s discuss the pros & c