Creating cliché logo animations is easy, but not memorable. 😅
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We’ve all been there, right? Animating a logo and falling into the trap of using predictable motion concepts that simply reflect the brand’s industry. 😩
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The truth is, those are the animations that people forget. There’s a sea of obvious logo animations out there, and it’s crucial to strive for something unique and impactful.
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Of course, this isn’t an easy task. It requires thoughtful creativity and deep understanding of the brand’s story to build a standout motion identity. I love collaborating with clients to create a meaningful brief, digging into the ‘why’ behind what they do. 🤔
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Take the logo animation I created for @dzinr , for instance. ‪@anikjaindesign‬ explained how he sees his agency as a one stop solution to craft bespoke, unforgettable visual experiences for brands with graphic design and branding services.
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Anik also wanted his agency to stand out from typical visuals, opting for a kinetic typography style animation. I focused on incorporating his personal branding into the logo design by highlighting the inverted “i” in his logo mark. This approach allowed us to create an eye-catching animation that not only reinforced his brand’s identity but also made a strong visual impact.
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If you want to create better logo Animations that actually stand out it’s always necessary to have a brief around the brand’s vision and values in the initial phase itself.

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