Making Video for Business is HARD! (Part 1)

There are many reasons why making quality, effective video content for businesses is a challenge.

A primary one being that video production is now a necessary 'evil' that has become synonymous with creating a successful business. This has knock-on effects that many fail to understand, and could be where you are now with your video experience.

A successful business needs to communicate effectively with their internal and external audiences.
Video is by far the most engaging and effective for of communication.
But, video creation is technical and multi-faceted and businesses don't have the skillsets required to make video as their priority is making the products and selling the services that is their business.
So, you need an external supplier, or you create an in-house role, and making video content becomes a large investment.

This creates a problem because making the video is only half the equation as it ignores the fact that a successful video project isn't just the CREATION, it's also the DISTRIBUTION. You can make the best video in the world, but it makes no difference if NO ONE SEES IT...

Working with a video supplier who understands this is an option. The other would be for you, as a business owner or corporate leader, to understand this concept and hire an expert to design a DISTRIBUTION STRATEGY in addition to the costs related to the creation of the video.

Tricky isn't it?