open dyslexic mode

Academically, Alex is Senior Fellow at Oxford University’s Saïd Business School, teaching Marketing and Media Business courses at BA, MBA and Executive MBA level. He is Academic Director of the Oxford postgraduate diploma in Artificial Intelligence for Business. and Lecturer at St Hugh’s College, Oxford in Management. Alex is also Professor of Media and Artificial Intelligence at Exeter University, and Head of Department in Creative Business at the UK’s National Film and Television School. He has a PhD in video optimisation for e-commerce and degrees from Oxford (PPE) Columbia (Journalism) and INSEAD (MBA).

Entrepreneurially, Alex has created and grown multiple media companies. Most recently he is non-exec at Shoreditch-based digital/social agency The Tree. From 2012-17 he was Managing Director of TV and digital production business Endemol Shine North (now Workerbee) through a period of substantial growth. Between 1998 and 2011 he co-founded, and ran as CEO, the media group Ten Alps (now Zinc Media) with Bob Geldof – producing hundreds of programmes for UK and international broadcasters, as well as substantial digital and branded content output, including the UK government’s Teachers TV project. He has worked directly for BBC, ITV, Channel 4 and PEOPLE Magazine. He has been six times shortlisted as Entrepreneur of the Year.

In the charity sector Alex is Vice Chair at UNICEF UK and a director at the The Halle Orchestra