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How MasterCard is Revolutionizing Marketing Measurement
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MasterCard created a beautiful campaign, generating synergy that could drive profitability for banks and merchants. But can we truly measure its impact? The challenge: banks hesitate to share data, believing there’s something "magical" about it. This lack of transparency slows down innovation and prevents wider adoption.

Watch the full video:    • Unlocking Cross Media Orchestration and An...  

#Marketing #BusinessStrategy #DataDriven #Innovation #Contraminds @Mastercard @The World Bank #shorts
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RYD date created : 2025-10-06T07:38:18.9141987Z
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