Costly Friction: Attracting Wrong Prospects & the Need for Narrower Customer Profiles

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Costly Friction: Attracting Wrong Prospects & the Need for Narrower Customer Profiles

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Burkland

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0 Views • Jul 3, 2023 • Click to toggle off description

Scott Stouffer discusses a macro-level issue that many companies face, which is attracting the wrong prospects. He explains that these prospects are not the ideal customers for the company. As a result, the company spends money to bring them in, and then further spends money on salespeople's time trying to sell to them, even though they are unlikely to make a purchase. Scott believes that this is a significant source of inefficiency and a waste of energy for companies.

Scott emphasizes the importance of companies defining their ideal customer profile more narrowly. By doing so, companies can focus their resources on attracting prospects who are more likely to become paying customers, thereby reducing inefficiencies and maximizing the effectiveness of their sales efforts.

#startupsuccess #b2bsales #b2bmarketing #gotomarket #burkland

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Genre: People & Blogs
License: Standard YouTube License
Uploaded At Jul 3, 2023 ^^

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RYD date created : 2025-04-08T03:21:49.4951434Z
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