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Most niche fragrances aren't niche!
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1,506 Views ā€¢ Sep 25, 2024 ā€¢ Click to toggle off description
Are what we call niche fragrances actually niche? I think we need a better term for them.

#perfume #perfumer #independentperfumer
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Views : 1,506
Genre: People & Blogs
License: Standard YouTube License
Uploaded At Sep 25, 2024 ^^


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RYD date created : 2024-09-28T05:32:38.570869Z
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41 Comments

Top Comments of this video!! :3

@ScentsAndFragrances

5 months ago

I donā€™t think they get itā€¦niche isnā€™t to a large population. PDM Xerjoff etc are mainstream. Meo Fusciuni and Aura of Kazakhstan are truly niche.

19 |

@isobutylquinoline

5 months ago

The final line was the ultimate mic drop! "It's not 'niche', its mainstream." šŸ§Ø BOOOM SHAKALAKALAKA!!!

16 |

@interloper8029

5 months ago

a better term is 'expensive'

14 |

@elongreen8566

5 months ago

Agree, just started my fragrance journey I just watched one of your videos and got good clarity thanks.

1 |

@venuss2000

5 months ago

Hmm, I thought "niche" just meant the company only sells a specific product, ie. fragrance. Not sure I would call Le Labo or Creed "mainstream." Same goes for Xeroff and/or Bond no. 9. Maybe we call them "mainstream niche," but certainly not just "mainstream." Just my thoughts šŸ˜Š

10 |

@ripp704

5 months ago

You are kind of right. In a broader scope tho. Most brands supply a "variety" of products, which makes them nolonger niche. For example, if I only sell shirts about dogs then thats a niche...if i sale shirts about dogs, food, jokes, candy, etc then no. Niche is something very specific, even if you only sell cologne thats not niche. You can however have a mainstream "niche" product. Niche isn't about popularity and availability. Its about being very very specific.

4 |

@schneir5

5 months ago

I thought niche just means the brand specializes in fragrances.

4 |

@mom019

5 months ago

100% agree, they are all mainstream. Creed, le labo perfume demaley are NOT niche.

2 |

@clarkmasterson

5 months ago

Samuel Adams was considered a microbrewery for a long timeā€¦ some even still call them a microbrewery.

They are not. The are mainstream :)

Love the message hereā€¦. Wonder what other words might feel appropriate

1 |

@andreanamoini5409

5 months ago

Finally man! Totally agreeā€¦finally someone who says the truth!

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@christie847

5 months ago

Agreed šŸ‘

2 |

@leonbe075

5 months ago

Its just a marketing ploy. The name niche comes with exclusivity and some kind of prestige. When the term niche would have outlived its usefulness they will rebrand and call it another fancy name.

1 |

@saurabhrathore1

1 week ago

It's not Niche it's just expensive .

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@YahwehAllDay316

5 months ago

More like luxury

1 |

@pandafragrance

5 months ago

Youā€™re making the same argument that has been made in music for decades. Indie vs mainstream. And how some bands are marketed at indie but true hobby nerds think theyā€™re mainstream.

The truth is every niche brand creator puts their head on a pillow hoping they wake up to throngs of people wanting their product. Itā€™s beyond rare that someone does it purely for passion and not the pursuit of financial or social gain (often both).

1 |

@sed8337

5 months ago

Mainstream has a negative connotation and I believe you can still be niche while being mainstream/popular.

A better term would be one that describes the house to be more of one that is mass appealing as opposed to niche. Imo

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@AnassHajThami

5 months ago

a better term : overpriced mainstream frags

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@Lilly3oo4

5 months ago

I disagree. Mainstream parfums are sold everywhere. I needed to hunt down my Parfums de Marly as it is only sold in 2 stores in my larger area.

2 |

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