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Practical Steps Toward Greener Advertising #programmatic #sustainability
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#Sustainability has shifted from being good corporate policy to a business imperative.

In this #IndexExplains video, Index CMO Lori Goode shares how businesses can take practical steps toward more sustainable advertising:
✅ Audit your carbon footprint
✅ Set clear emissions goals
✅ Rethink operations, production, and media buying
✅ Work with partners who share your commitments

“As the adage goes, ‘you can’t manage what you can’t measure,’” says Lori.

From reducing office emissions to cutting hops in the programmatic supply chain, every step matters—and the time to start is now.

▶️ Watch the full video to learn how to future-proof your advertising strategy: bit.ly/42RjcWg
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RYD date created : 2025-08-19T12:35:11.727454Z
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