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The Ideal Email Length for Maximum Click-Throughs
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2 Views • Nov 17, 2024 • Click to toggle off description
If you’re looking to drive revenue with your emails, here’s what the data shows: keep it 100 to 249 words, plaintext, and use only one link. 📧

Why this format?

1️⃣ Emails in the 100-249 word range have the highest click-through rate, averaging 3.57%.
2️⃣ Using just one link reduces distractions, directing readers to a single call-to-action.
3️⃣ Plaintext is best for revenue-generating emails like e-commerce and lead gen—no need for fancy designs if your focus is making a sale.

Of course, adapt based on your audience, but these best practices set you up for the highest impact. 💪

Want to hear more? Check out episode 155 of the InboundBuzz Podcast here: www.redpandas.com.au/inbound-buzz/ep155/

#EmailMarketing #DigitalMarketing #LeadGen #RevenueGrowth #MarketingTips #Ecommerce #PlaintextEmails #MarketingMentors #BestPractices #EmailCopywriting
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Uploaded At Nov 17, 2024 ^^


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RYD date created : 2024-11-18T07:54:48.170737Z
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