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2,783,811 Views • 3 months ago • Click to toggle off description
What happens when a founder working part-time at a burger outlet in the UK creates his own spicy recipe — and years later, turns it into a ₹400 Cr desi burger brand?
This is the story of Kabir Jeet Singh, who transformed a single recipe into Burger Singh, now India’s 3rd largest burger QSR chain, competing with giants like McDonald’s and Burger King.
In this YT Short, we break down:
✅ How a weekend burger special became a full-time business
✅ The 3 powerful trends that sparked the brand idea
✅ How Burger Singh copied McDonald's SOPs to scale
✅ Why unique Indianised burger names grabbed customer attention
✅ How they built 185+ outlets with 90% franchise profitability
If you're into Indian startup stories, QSR business models, or how to scale a food brand with smart execution — this one’s for you.
📌 Brand: Burger Singh
📌 Founder: Kabir Jeet Singh
📌 Category: QSR, Food Startup, Franchise Model, Indian Fast Food
#burgersingh #qsr #indianstartups #businesscasestudy #foodstartup #franchisebusiness #mcdonaldsindia #desiburger #Deeppockets #startupindia #brandstrategy #businessshorts #ytshorts
Views : 2,783,811
Genre: Education
License: Standard YouTube License
Uploaded At 3 months ago ^^
warning: returnyoutubedislikes may not be accurate, this is just an estiment ehe :3
Rating : 4.958 (1,002/94,924 LTDR)
98.96% of the users lieked the video!!
1.04% of the users dislieked the video!!
User score: 98.44- Masterpiece Video
RYD date created : 2025-10-01T14:27:03.196385Z
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324 Comments
Top Comments of this video!! :3
Their burgers are indeed yummy and pocket friendly..
357 | 8
9 months ago, a franchise opened in my small town and it's amazing. Mcdonald's will never open in a small town like Gonda.
63 | 0
Singh Is King ❤😅
366 | 1
How burger singh is beating McDonalds ? Bruh, McDonald's is a world wide fast food chain and burger singh is only exist in north India, they didn't even touched 200 outlets yet and you're comparing them with McDonald's
118 | 4
Best burgers ive ever tasted. Me and my ex loved it. Specially their crispy chicken burger. I think its the sauce they use which is soo special.
71 | 3
Yeh store hai kaha .. Mumbai me to maine kahi nahi dekha. 😂😂
31 | 5
That timeless bgm at the end 🔥
5 | 0
A QSR chain refers to a Quick Service Restaurant chain, which is a type of restaurant known for its fast service, limited menu, and focus on affordability. These restaurants, often called fast-food chains, prioritize speed and convenience, offering quick meal options, sometimes with drive-thru service. Examples include McDonald's, Burger King, Subway, and Taco Bell.
2 | 0
I remember eating thier
UNITED STATES OF PUNJAB BURGER it was awesome like that little bit mint chutney flavour in it killed it it's been a year now since I ate it but I still remember that taste too goated
8 | 0
Burger king is also an Indian brand ... Not western. They recently won the law suite against western burger king .
471 | 19
First time I heard burger singh😂
204 | 13
Woahh nice one manhh... 🥵🔥❤
2 | 0
not only their burgers their fries are one of the crispiest and best fries I ever had
1 | 0
I tried there burgers and they are actually good and pocket friendly too , must try there meals with gulabo lemonade
1 | 0
Nice information 👌
1 | 0
Their burger is tasty but only one problem they are facing is many people think it's a copy of burger king and avoid going to their outlet. If they have some unique and attracting name . They they will grow more
| 0
If We Remove Jeet It's Cauld Kabir Singh💀
5 | 0
Burger singh ne jo kiya already wo sb shark brands kr chuke hai. And seriously telling I have tasted all the burgers of them. Nothing is like mixing with Indian cuisine. It tastes all like old burgers. If you are saying Indian cuisine burgers like you showed in the video that mixing it with spices and chutney wala part, that you can only get on local redie’s in India. N btw those tastes really good bcz its different from branded ones and it also makes me remember of ghar ka burger..😅😅
2 | 0
Bhai images kaha se generate karte ho
27 | 0
@deeppockets100
3 months ago
Burger Singh recorded ₹77.7 Cr revenue in FY24 and has become the 3rd largest Burger QSR chain in India. Who used to think they are Copy of Burger King? (me too 🙋
441 | 4