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Did you know your favorite shopping apps are no longer just about selling products but are fast becoming advertising giants?

In FY25, Amazon, Flipkart, and Myntra together pulled in ₹15,573 crore just from advertising revenues. For platforms that usually make thin profits from actual product sales, ads have turned into a powerful new source of easy profit.

Advertising is no longer a side hustle for these companies. With ads contributing as much as a third of their total revenues, these e-commerce platforms are no longer just online marketplaces. They are now positioning themselves as media channels, competing directly with search engines, social media platforms, and video apps for advertising budgets.

The actual reality is: Amazon earned ₹8,342 crore, Flipkart ₹6,317 crore, and Myntra ₹914 crore from ads in FY25. In percentage terms, ads account for 28% of Amazon’s revenue, 31% of Flipkart’s, and 15% of Myntra’s.

For companies like Myntra, this has been a game-changer, swinging them into profitability or at least helping them improve their bottom line significantly. The trend is clear: brands are pouring money into ads to get visibility, and consumers are shopping more through these platforms than before.

Apart from the iPhone, what else are you planning to grab during Flipkart's Big Billion Days and Amazon's Great Indian Sale?