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How can you get your prospects to be happy customers? That's why you have a customer journey. This journey is going to consist of five stages that will help your customers move through this journey. The five stages of a customer journey are: awareness, consideration, purchase, onboarding and loyalty.

The awareness phase is going to help your customers discover your product, is typically driven by marketing.

The consideration phase will help your potential customers better understand your product and its value. Freemium and trial versions can help them test it. Also other users reviews are typically used during this phase.

The purchase phase will be the moment the prospects turn into customers. Make it simple to process, easy to get the product and run it.

The onboarding phase is going to be quite critical since this is like the first impression many customers will have, specially in B2B products, since only a few people get to do the testing. Make sure that that first experience is enjoyable, and that the product is not complex to use.

The loyalty phase will turn your customers into your advocates, and the best marketing and promotion machine you can have.

#customerjourney #productlaunch #productsales #customeronboarding #customerexperience