Myth 1: Only posting content is not Digital Marketing

Digital marketing is a vast field that encompasses various strategies and tactics to promote a business or brand online. Posting content on social media or a website is just one aspect of it. Other important aspects include search engine optimization, pay-per-click advertising, email marketing, and more. To truly be effective in digital marketing, a comprehensive approach that incorporates multiple channels and tactics is necessary.

Myth 2: Boosting is not Social Media Marketing

Boosting a post on social media is a paid advertising option that allows businesses to increase the reach and engagement of their content. While boosting can be a useful tool, it is not the only aspect of social media marketing. Social media marketing also includes creating and curating engaging content, building and engaging with a community, and analyzing data to improve performance. Boosting should be used in conjunction with other strategies to maximize its effectiveness.

Myth 3: You do not need digital marketing as your competitors are not doing this

Just because your competitors are not investing in digital marketing does not mean that it is not necessary for your business. In fact, not having a digital presence can put you at a disadvantage in today's digital age. Consumers are increasingly turning to the internet to research products and services, and businesses that are not visible online risk missing out on potential customers. Additionally, digital marketing can provide valuable data and insights that can help inform and improve other areas of the business.

Sanandam Sengupta

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