Add these 3 items to your sales pitch to see your conversions grow...

The following three things should be communicated about the product as part of every sale...

1/ The people they emulate or want to associate with either have the product already, or they would buy it as soon as it’s introduced to them

2/ The prospect would be thought of as imprudent or low status by their community if people find out that they gave up on the opportunity to get this product

3/ What they’re paying for it right now is lower than the true value

You can call it:
- Social Proof
- Status
- Value for Money

It’s done through:
- Testimonials
- Branding
- Cost Benefit Analysis (Logic that helps them justify the purchase to themselves)

You couple this with:
- Urgency (Scarcity and Limited Time Offer)
- Emotion (Status or Fear)
- Preparation on the needs of the Customer (Customer Persona Study)

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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.