Pantone has unveiled its Color of the Year for 2023. Viva Magenta is an earthy crimson red that hopes to keep us grounded in nature as we increasingly move into virtual worlds.
The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family.
This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

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#pantonecolor #pantone #shortvideo #vivamagenta #colordesign #2023
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