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Breaking Down a Programmatic Bid Request #programmatic
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What’s in a programmatic bid request?

The OpenRTB protocol underpins programmatic advertising, providing a way for everyone in the supply chain to communicate during an auction.

Robert Lawrence, head of product marketing at Index, walks through some of the key objects within a bid request to show you what information is shared and how it’s communicated.

Watch the full video: bit.ly/4mYZnp7
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RYD date created : 2025-10-13T07:50:47.007Z
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