Very important question raised by Gaurav Taneja about Dhruv Rathee's 'control' over internet content & conversation.
A primary reason for this is because most of the 10M+ creators have started to treat their loyal audiences as money making machines. Someone is buying a 10 crore farmhouse, another one has become a snake charmer, while the third one never gets tired of showing off his gold plated iPhone.
While making money is not a sin - most creators have stopped caring about the struggles of their core audience. (Who wants to anger the Supreme Leader!!)
That's where Dhruv stepped in and won the trust of Young India - talking about issues that impacts them - rather then showing only a rich lifestyle. For the SAME reason creators like Taneja are feeling the pinch - witnessing a massive stagnation in their online growth....cuz their audience is seeing through the fakeness.
While no one expects snake-charmers to make videos on NEET & NTA - its disappointing to note that not a SINGLE PEEP from Gaurav Taneja - an IIT alumnus - on the burning NEET issue. Entrance exams is something he could have taken up with authority - rallied support for lakhs of students - in return he could have gained some trust & goodwill....but that would have taken some balls to do and lots of business risk.
Taneja seems to have chosen the easier option - reduce himself to an godi-influencer who gets arrested for a 'party' & trolls Dhruv Rathee....rather than ask tough questions to the Govt on behalf of his core audience.
Enjoy the loot Taneja, but don't grudge others to choose to matter.

#dhruvrathee #gauravtaneja #thedeshbhakt