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The Dude concept embodies the sport truck persona of the Ram brand by combining a design theme inspired by a popular sport trim package from the early 1970s with a performance-oriented and aggressively lowered stance for the street.

The original Dude “tough truck” design was first used by Dodge as an answer to the rising trend of sporty trucks, which blended utility with unique style. Mopar amplifies the sport truck focus and performance with a modern Ram truck.

Based on a Ram 1500 Big Horn, the concept features a striking Sublime Green exterior that calls back the vintage “Dude” C-stripes in contrasting satin black, running the full length of the truck. Adding to the eye-catching color contrast are black exterior features, including:

▪ Hood side and scoop bezel stripes on the custom performance hood
▪ Lower front grille and grille surround
▪ Roof and mirrors
▪ Tailgate with Ram-branded graphic

The lowered Dude concept rides on satin black 22-by-10-inch wheels. A custom front splitter and side sills accent the lowered stance. Adding to the performance look, side-exit exhausts with black tips empty out in front of the rear wheels on both sides.

Ample power under the hood comes from the iconic 5.7-liter HEMI® V-8 with 395 horsepower and upgraded with a Mopar cold-air intake.

Inside the cabin, the color contrast continues. Alea leather seats, front and rear, feature bright green stitching surrounded by dark door trim pieces. A custom designed instrument panel badge features The Dude logo in bright green. To finish off the interior, Mopar adds an in-console safe to secure valuables, a multi-accessory instrument panel rail and all-weather floor mats.