Your offer will make or break your marketing campaigns.

We all know this right? But, why make an offer in the first place?

Well, the whole point of the initial offer is to get people into your ecosystem.

There's a saying in the car business that "no one comes on the lot unless they're ready to buy" and this holds true for all businesses.

How many times were you window shopping and ended up spending money because you couldn't turn down the deal?

Probably more times than you even want to admit.

That's why a good offer is so important.

Not only will it get people into your ecosystem or, "on your lot", but it will take them from a browser to a buyer.

First impressions mean everything and a lot of people coming in at the top of your funnel have just found out about you, so you need to make sure you blow them away with your first impression, which will be your offer.

Remember, once they're in your ecosystem, you can continue to re-market to them and put different offers in front of them.

Quick tip for making a killer offer:

Take a part of your core service that you charge for and make it free.

Let's say that you run ads for people, you could offer them a free audit of their ad account with a bespoke breakdown of what you would change if you were running their ads.

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Cheers!