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0 Views • Jan 3, 2025 • Click to toggle off description
In 2022, Mukesh Ambani bought Campa Cola for ₹22 crore.
India’s soft drink market is worth $4.6 billion and is expected to grow by 5% annually until 2027.
Campa Cola and other brands aim to capitalize on this growth.
However, Campa Cola has two main advantages.
The first is nostalgia.
In the 1970s and 80s, this drink was very popular and dominated the market before Pepsi and Coca-Cola entered India.
Even today, it remains a favorite for those seeking alternatives to foreign brands.
The second reason is retail margins.
Coca-Cola and Pepsi provide margins of up to 20% to retailers, whereas Campa Cola offers almost 25%.
This makes it a better option for retailers, helping the brand generate a revenue of ₹400 crore in 2023-24.
What are your thoughts on Campa Cola?
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Genre: People & Blogs
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Uploaded At Jan 3, 2025 ^^
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RYD date created : 2025-02-06T23:40:32.1400625Z
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