‪@RudrasaDev‬

Ads Manager: The primary tool for creating and managing ads on Facebook. It offers a variety of ad formats, including image ads, video ads, carousel ads, slideshow ads, and more.
Ad Objectives: Businesses can choose from different objectives such as brand awareness, reach, traffic, engagement, app installs, video views, lead generation, and conversions.
Audience Targeting:

Custom Audiences: Allows businesses to target ads to specific groups of people based on data like customer lists, website visitors, or app users.
Lookalike Audiences: Helps in finding new potential customers by targeting people who are similar to existing customers.
Detailed Targeting: Businesses can target ads based on demographics, interests, behaviors, and location.
Budgeting and Bidding:

Daily or Lifetime Budgets: Businesses can set how much they want to spend on their ads daily or over the entire campaign period.
Bidding Strategies: Options include manual bidding or automatic bidding to optimize for the best results based on the chosen objective.
Ad Placement:

Automatic Placements: Facebook will place ads across its platforms where they are likely to perform best.
Manual Placements: Businesses can choose specific platforms like Instagram, Messenger, or the Facebook Audience Network.
Ad Performance Tracking:

Facebook Pixel: A tool that helps track conversions and understand the actions people take on a website after interacting with an ad.
Insights and Analytics: Provides detailed reports on ad performance, including metrics like reach, engagement, conversions, and ROI (Return on Investment).
A/B Testing:

Split Testing: Allows businesses to test different versions of their ads to see which performs better, helping to optimize future campaigns.
Creative Tools:

Creative Hub: A platform where advertisers can design, preview, and collaborate on ad mockups before launching them.
Video Creation Kit: Helps in creating video ads using templates and existing content.