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Can Indiaโ€™s financial services truly grow without tapping into Tier 2 & Tier 3 markets?
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At the ๐Ÿ—๐ญ๐ก ๐„๐ฅ๐ž๐ญ๐ฌ ๐๐…๐’๐ˆ ๐‚๐—๐Ž ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ & ๐€๐ฐ๐š๐ซ๐๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“, Siddhartha Sinha, Chief Technology Officer at National e-Repository Limited (NeRL), emphasized that the ๐ซ๐ž๐š๐ฅ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ฉ๐จ๐ญ๐ž๐ง๐ญ๐ข๐š๐ฅ ๐ฅ๐ข๐ž๐ฌ ๐›๐ž๐ฒ๐จ๐ง๐ ๐ฆ๐ž๐ญ๐ซ๐จ๐ฌ, in ๐“๐ข๐ž๐ซ ๐Ÿ ๐š๐ง๐ ๐“๐ข๐ž๐ซ ๐Ÿ‘ ๐œ๐ข๐ญ๐ข๐ž๐ฌ, where customer mindsets, tech awareness, and financial needs differ vastly.

To penetrate these markets, banks must ๐ฅ๐จ๐œ๐š๐ฅ๐ข๐ณ๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐š๐ฉ๐ฉ๐ซ๐จ๐š๐œ๐ก, simplify digital platforms, and design ๐ฌ๐ฆ๐š๐ฅ๐ฅ-๐ญ๐ข๐œ๐ค๐ž๐ญ ๐ฅ๐จ๐š๐ง ๐š๐ง๐ ๐ข๐ง๐ฌ๐ฎ๐ซ๐š๐ง๐œ๐ž ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ that meet unique regional needs.

Sinha urged the industry to combine ๐€๐ˆ, ๐š๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง, ๐š๐ง๐ ๐ฌ๐ญ๐ซ๐š๐ข๐ ๐ก๐ญ-๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ๐ข๐ง๐  (๐’๐“๐) with strong ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ข๐š๐ง๐œ๐ž ๐š๐ง๐ ๐Š๐˜๐‚ ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง to lower servicing costs while expanding financial inclusion.

๐‚๐š๐ง ๐ญ๐ก๐ž ๐ง๐ž๐ฑ๐ญ ๐ฐ๐š๐ฏ๐ž ๐จ๐Ÿ ๐Ÿ๐ข๐ง๐ญ๐ž๐œ๐ก ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐ญ๐ซ๐ฎ๐ฅ๐ฒ ๐›๐ž ๐ข๐ง๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž?

#BFSICXO #FinancialInclusion #BFSIInnovation #FintechForBharat #Tier2Tier3Markets #RuralBanking #DigitalTransformation #EletsBFSI #NationalERepository #CXOSummit
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