Step 1. Which sources should you use to research a company?
Start with the company's official website to understand its mission, values, and recent updates. Use LinkedIn to explore employee profiles and company posts. Use Google News or the company’s press releases to stay updated on recent projects, product launches, or challenges.

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Step 2. How do you analyze the company’s mission and values?
Look for specific keywords or themes in the company’s mission statement and values (e.g., "innovation," "teamwork," "customer-centric").

Step 3. How do you bring up your research in the interview?
Integrate your findings naturally into your responses. For example, say, “I noticed your recent expansion into [market]. This aligns with my experience in [related area], and I’d love to contribute to its success.” You can also ask thoughtful questions like, “How has [recent initiative] impacted your team?” to show your interest and preparation.

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