open dyslexic mode

The best marketing doesn’t shout. It resonates.

In this short, I share why the most powerful way to attract clients isn’t through hacks or algorithms — but through relevance, clarity, and connection.

💡 When someone feels understood, they start to trust you. That’s what makes them stop scrolling — and start leaning in.
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Hi, I’m Rachael. Like many people in our profession, I didn’t exactly grow up dreaming of working in ELT, but what made me fall in love with it was two main things:

❤ The opportunity to work directly with people and help them to help themselves change their lives for the better.

❤ The great colleagues I got to work with, as a teacher, teacher trainer, manager and materials writer.

Working as a business and mindset coach with ELT freelance professionals enables me to combine both those things, and to use the skills and experience I have to have a real impact.

One of the things I don’t like about ELT is the way that so many excellent professionals are underpaid, undervalued and scraping by. I also far too often see people working themselves into the ground. This might be OK when we’re in our early twenties with no responsibilities, but it’s no way to run a sustainable and enjoyable professional career.

I want to really challenge the low expectations, and culture of ‘having to’ accept poor conditions and teach ELT freelancers the steps they can take to make their businesses truly work for them.

I have: ⭐ 30 years of experience in the industry ⭐ 13 years as a successful small ELT business owner ⭐ heaps of training and coaching in running a small business, organic marketing and social media, copywriting and more …..as well as being a trained psychotherapist, counsellor, and coach.

This makes me ideally placed to empower freelance ELT professionals to earn more, work less, and live more fully. And that’s what it’s all about.

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Let’s connect:

www.earnlearnthriveinelt.com
www.linkedin.com/in/rachaelroberts-eltbusinesscoach/ www.facebook.com/earnlearnthrive
www.instagram.com/earnlearnthrive/

#teacherpreneur #goalsetting #businessgoals