Ground Level is a brand name that implies an approachable style. Let's discuss some general principles of men's fashion and how they relate to various levels of formality:

Casual vs. Formal Colors:

Brighter colours tend to be more casual than sombre ones. For instance, a mid-blue suit is less formal than one in navy blue or charcoal grey.
Think of colours typically worn in summer as casual, such as beige, white, or light blue. Brown is also more casual than navy or grey.
The British distinction between city and country wear influences colour choices. Browns were traditionally associated with rural settings, while charcoal grey and navy were city-appropriate1.
Casual vs. Formal Texture:

The smoother and shinier the fabric, the more formal it tends to be.
Textured fabrics like basketweave are more likely to appear on sports coats, while corduroy is better suited for casual trousers.
Rough wool or slubbed shantung ties are casual, while smoothly printed silks are business ties.
Shiny satin silk ties are too formal for everyday work but suitable for evening events.
With its distinctive sheen, Velvet is used for dinner jackets and patent leather is reserved for formal evening wear1.
Remember that fashion is about expressing your personal style, and Ground Level can embrace both casual and formal elements. Consider the occasion, your comfort, and your brand’s unique aesthetic when designing your clothing line! 🕴️👔👖👞

For more inspiration and specific fashion trends, you might want to explore technical outerwear or delve into starting a clothing brand from scratch23. Good luck with your brand!