During ESOMAR APAC 2024, I had the pleasure of speaking with *Daniel Teixeira* from *Human8* about balancing AI and human-centric strategies. His perspective? "The magic happens when you combine both."

Daniel shared an insightful case study featuring *Colgate* and their **Future Playgrounds Community**—a dynamic group of future-focused consumers passionate about innovation and creative exploration.

🔑 *Key Insights:*
*Ongoing Communities:* Future consumers are actively engaged year-round, providing deep emotional and category-specific insights.
*Embracing Bias:* Rather than avoiding bias, Human8 leans into it. These knowledgeable community members act as sparring partners for innovation and communication strategies.
*Validation with the Mainstream:* To ensure ideas resonate beyond niche audiences, surveys with broader audiences validate findings, ensuring mainstream appeal while staying ahead of the curve.

This unique approach highlights the value of fostering ongoing conversations with engaged consumers while leveraging AI to scale and validate insights effectively.

💡 "The power lies in the mix," Daniel explained, blending human creativity with AI's analytical capabilities to deliver impactful results.

What are your thoughts on blending AI with human-centric strategies for innovation and research? Let’s discuss in the comments!

#ESOMARAPAC2024 #ConsumerInsights #AI #HumanCentricApproach #MarketResearch #InnovationLeadership #TheCollaborativeCanvas