John Brandon, former VP of International at Apple, shares his insights on the crucial role of well-defined core values in successful international expansion initiatives.

Through his "JB's Rules for Success," John distilled Apple's core values into 10 guiding principles for global teams. By printing these principles on badges worn by employees worldwide, Apple maintained its strong corporate culture while rapidly scaling its operations overseas. 🌐👥

Discover how clearly articulating and aligning your organization's core values can provide a solid foundation for global growth and help your company thrive in international markets. Check out the Master Class Foundations, a course now available for free: www.globalgrowthmasterclass.com/a/2147782521/gsF7e…

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Global Class has developed a proven playbook that increases leadership alignment, organizational transparency, speed of communication, and ultimately a global growth engine that facilitates scale into multiple geographies. 

We're on a mission to make international a shared experience and help leadership teams at high growth technology-based companies avoid costly mistakes when expanding internationally. 


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