🎯 How to Use Data Exclusions in Google Ads
Prevent temporary issues from skewing your campaign’s performance with this advanced Smart Bidding tool!

1️⃣ What Are Data Exclusions?
They tell Smart Bidding to ignore specific data from selected dates without removing it from your reports.

2️⃣ When to Use Data Exclusions:

Conversion Tracking Errors: If tracking was broken or under/over-reported conversions, exclude the affected dates.
Checkout Bugs: Prevent Google from learning incorrect user behavior during site issues.
Short-Term Traffic Spikes: Avoid anomalies from promotions or external events impacting algorithm decisions.
3️⃣ How to Implement:
Navigate to your account’s Advanced Bid Settings → Data Exclusions, input the date range, and select the campaigns affected. Account for conversion delays when setting the date range.

4️⃣ Key Considerations:

Use sparingly—frequent exclusions could indicate real performance issues.
Focus on improving underlying issues rather than relying too heavily on this tool.
💡 Pro Tip: Exclusions safeguard your data integrity but should not replace consistent optimization efforts.

📌 Have you tried using data exclusions? Share your experience in the comments!

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