In this video, Dr Vivek Bindra explains the concept of sonic branding. A distinct sound often leaves a deep impression on our minds, and sonic branding is the strategy of using unique sounds, music, or jingles to establish a brand's identity and make it instantly recognizable. Iconic brands like Netflix, Airtel, Britannia, and Doordarshan all have signature sounds that are embedded in our memories, making these brands unforgettable. Through sonic branding, companies can create a lasting impact and reinforce their brand identity effectively.

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