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Link to full video:    • How to Market to Older Adults in 2025 - Wi...  &list=PLSzmanhzKoUrtetm4rvVAwc0c9D0erG_H

Why do marketers still get it wrong when selling to older adults?

In this episode of *The AgeTech Podcast*, we’re joined by Jeff Weiss, founder of Age of Majority, to bust common myths and share proven strategies for marketing to the 55+ audience. If you’re building a startup for older adults, marketing health or wellness tech, or trying to reach caregivers—this conversation is a must-watch.

Jeff shares the “dirty dozen” stereotypes that still hold brands back, explains how personas are more useful than age segments, and reveals new data on social media influencers aged 55+. Learn how to make your marketing *relatable*, effective, and stigma-free.

🎯 For founders, marketers, and product teams in AgeTech, elder care, and consumer wellness.

🔗 Check out more insights from Age of Majority here: www.ageofmajority.com/

#AgeTech #MarketingTips #OlderAdults #StartupMarketing #marketingstrategy

For more AgeTech content, visit www.thegerontechnologist.com/

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For more AgeTech content, visit www.thegerontechnologist.com/

Follow me on Twitter twitter.com/KerenEtkin

Connect with me on LinkedIn www.linkedin.com/in/kerenetkin/