How to Choose the Right North Star Metric for Your Product (Not Revenue!)

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Choosing your North Star metric starts with understanding human needs, not just business goals.⁣
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YouTube optimizes for attention, Airbnb for purchase completion. Ask: what core behavior drives your product's value?⁣
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Revenue follows the right metric, not the other way around.

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RYD date created : 2025-10-06T19:13:12.7873342Z
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