#Throwback to one of my most memorable projects as a professional! In 2017, shortly after my Nintendo Switch unboxing, I became part of a startup called À La Carte Digilab, and Jem Lim, one of my former heads, encouraged me to experiment during my spare time, especially that the equipment was just newly bought. One day, as an exercise, she shared with me a rough storyboard that I have free rein to interpret, so long as I meet the following objectives:

1. Demonstrate what can be done using our equipment.
2. Show that Vertical is a worthy addition to the ever-growing video standards. This was back in 2017. Although there were IG Stories and Snapchat already then, on the corporate side of things, it was still seen as a less professional format.

As an extra challenge, Jem also had me explore cutting at 100bpm in the edit, just to see what it looks like.

There was a discussion whether it'd be preferable to shoot horizontal and just later crop it to vertical in post. Even though that would be more versatile, I insisted that we really commit to the format and shoot vertical. I thought it'd help with framing correctly, and physically shooting in vertical can give a distinct look which one can't achieve if one just crop a horizontal shot. If we're gonna prove that vertical is a worthy standard, then we should shoot with vertical as a priority and not as an afterthought.

I remember shopping for props at a Walter Mart nearby, buying the most random things from food, snacks and kettle pot, to toy cars, school supplies and birthday cake (didn't make the cut 😞)

More or less, I spent 3 days outside and 3 days inside shooting every scene, events, street life, food shots, stop motion etc. I hardly know anything about studio lighting now, and I literally knew nothing about it then haha. This was one of my first attempts to mount a studio setup, and in hindsight, the learning I got from this project really helped a lot during my first model kit builds.

Now on the editing, I got really intrigued by Jem's 100bpm challenge. To do metered cuts is a good way to add rhythm to one's edit, and that's easy enough albeit tedious. But I wanted to spice it up, to really highlight the edit's tempo. Finally, after much searching, I found something that might just work. It's a set of disc spinning samples by DJ Scene, measured at 100bpm. And after getting his permission, I added them in my edit, and for the finishing audio touch, sound engineer Bogs Jugo put on some foleys and mastered the sound.

It was exhausting, but it's one of my proudest and most favorite projects so far.

I'm sharing this with you now because this project is quite influential to the channel. I was only part of A La Carte for a short while, but my experiences there had such a profound effect on me. It gave me the courage to take on solo productions in the years to come, and it showed me the importance of experimenting.

Should I try exploring the vertical format again? Let's see hahaha

By the way, if you have any video needs, feel free to shoot them an email at hello@alacartedigilab.com 😃

#Vertical #Experiment #Throwback #100bpm
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